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E3 gets a new logo.

BY2K

Membero Americo
Sep 12, 2010
37,300
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I like it.

https://www.e3expo.com/
 

billyxci

13 year old console warrior. Put me on ignore.
Aug 3, 2014
13,819
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Eh ok. Looks like they put a lot of effort into it...

It's not bad but just not sure why I should care.
 

Ricker

Member
Dec 27, 2007
15,315
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Trying to find something that makes it look like its game related but all I get is a puzzle piece lol...

Looks ok I guess.
 

eXistor

Member
Feb 22, 2006
14,515
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Hell's Ditch
Pretty inoffensive I suppose. Bland though. Their old logo was already kinda balls, so I can see this as an improvement.
 

Neoxon

Junior Member
Jul 28, 2013
52,548
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I like the new logo, simple & to-the-point. I don’t absolutely adore it, but it’s just a logo.
 
Jul 17, 2017
607
0
0
That looks like something an Art Director threw together that some Final Art Guy hasn't touched up.

The "negative space stroke" from the 3 into the E looks bad/uneven

Also, The 3 looks top heavy and like it is about to fall over and into the E
 

HardRojo

Member
Oct 19, 2011
17,468
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Lima, Peru
It feels like there should be an interesting shape between the E and the 3, but the designer said fuck it and didn't come up with anything creative for that space.
 

SprachBrooks

Member
Feb 19, 2015
3,092
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That looks so...unprofessional. I love the flag minimalist aesthetic but this just looks like a throwaway calligraphy scribble.

Edit: I guess it’s designed to parallel the banal E3 last year.
 

NotLiquid

Member
Aug 30, 2012
17,948
5
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Nyehhhh.

Original was way better. Even if it was fairly "old hat" in design it was striking and felt like it embodied a playful spirit of creativity. This looks like I'm looking at every minimalist logo ever, or like it's sponsored by THQ or Bethesda or something.
 

stan423321

Member
Jul 24, 2014
4,817
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It's alright. They could have went for symmetrical E and 3 instead, but this could have ended up boring. This is nice and simple.

It helps that previous logo was a 3D overkill though.