Poetic.Injustice
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Electronic Arts CFO Blake Jorgensen has admitted that the Battlefield and FIFA company's history of acquisitions has been "spotty at best." Speaking this week at the UBS Global Technology Conference, Jorgensen provided new insight into EA's take on partnerships, geographic expansion, and acquisition opportunities as a means to grow its business.
"Clearly, geographic expansion is very important for us and we'll look for ways to do that as efficiently as possible," he said. "In markets where it's really hard to operate as a standalone business, like China, having a partner like Tencent is very powerful there because you can leverage their reach and their client base. But in markets where we can go it alone, we'll certainly try to go it alone."
"[We're also] always looking at potential acquisitions. Our history obviously with acquisitions has been spotty at best, so I would say there is an extra level of caution around that," he said. "We also believe we have the ability to do it ourselves in many cases, or hire people to do it. So we're careful about acquisitions. But we're going to continue to look for those opportunities and having a strong base globally allows us to be able to do that."
http://www.gamespot.com/articles/ea-exec-admits-companys-acquisition-history-is-spo/1100-6432366/