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EA Exec Admits Company's Acquisition History Is "Spotty At Best"

Electronic Arts CFO Blake Jorgensen has admitted that the Battlefield and FIFA company's history of acquisitions has been "spotty at best." Speaking this week at the UBS Global Technology Conference, Jorgensen provided new insight into EA's take on partnerships, geographic expansion, and acquisition opportunities as a means to grow its business.

"Clearly, geographic expansion is very important for us and we'll look for ways to do that as efficiently as possible," he said. "In markets where it's really hard to operate as a standalone business, like China, having a partner like Tencent is very powerful there because you can leverage their reach and their client base. But in markets where we can go it alone, we'll certainly try to go it alone."

"[We're also] always looking at potential acquisitions. Our history obviously with acquisitions has been spotty at best, so I would say there is an extra level of caution around that," he said. "We also believe we have the ability to do it ourselves in many cases, or hire people to do it. So we're careful about acquisitions. But we're going to continue to look for those opportunities and having a strong base globally allows us to be able to do that."

http://www.gamespot.com/articles/ea-exec-admits-companys-acquisition-history-is-spo/1100-6432366/
 
I imagine him talking about this while that image of the studios being drag out back and shot is on the slide projector.

The first step to recovery is admitting that you have a problem.

Unfortunately, I don't think he's talking about them killing studios, but rather buying studios that didn't bring enough value in to expand the company.

I mean, the context of this seems to be about acquiring studios in order to expand their sphere of influence into new markets.
 
Unfortunately, I don't think he's talking about them killing studios, but rather buying studios that didn't bring enough value in to expand the company.

I mean, the context of this seems to be about acquiring studios in order to expand their sphere of influence into new markets.

In that case I could argue that PopCap did a better job in expanding EA for the better than, say, Maxis.
 
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Lucas Arts actually seems the most well off since they seem very willing to let other people make HD remakes of the adventure games they own. Also Lucas Arts was shit for literally a decade
 
All the studios EA has bought and shut down.

gxR7ACI.png

Wow, this picture assumes the studios immediately "died" after they were bought by EA. DICE was bought in 2004 -> Oohhhh, nooo, they're dead! That's silly AND bullshit, too. Oh, and didn't Disney close LucasArts, and not EA?
 
So the logical would be to close those doors, lay off great creative minds, artists, etc, and KEEP those acquisitions rolling in.....

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To note, this is actually what got JR fired.

He'd always spend their spare cash on acquisitions.

Now they just give their spare cash back to shareholders.
 
All the studios EA has bought and shut down.

gxR7ACI.png

This is a pretty dumb picture. Now I don't like EA either, but a lot of things in that picture are just straight up false and intentionally antagonizing them.

A lot of the games that caused their studios to shut down also weren't good either/their run of releases weren't good, Black Box for example.

I do expect Ghosts EA to close down very soon if NFS doesn't succeed sales wise. From the looks of things, it probably won't meet their internal projections either, given its relatively soft launch in the UK and rather poor reception critically.

Best wishes.
 
LucasArts is a victim of Lucas not EA...
This. The only thing EA was guilty of was the watered down Battlefront arguably, and I wonder if that's more watered down relative to modern shooter expectations or relative to Battlefront itself (though I can believe that one.)
 
To note, this is actually what got JR fired.

He'd always spend their spare cash on acquisitions.

Now they just give their spare cash back to shareholders.
Unless gaming is sunset industry, I thought it was good idea to reinvest into plugging lineup gaps.
 
Unless gaming is sunset industry, I thought it was good idea to reinvest into plugging lineup gaps.

You're absolutely right, but if those companies don't produce return on investment then someone will die by that sword. I didn't realize that was Ritticello's downfall, but it makes total sense.

Shocking how Pincus is still around at Zynga after all their piss-poor acquisitions. I just read that he has reinstated himself as CEO now, which is laughable.
 
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