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Embracer Group acquires Gearbox Entertainment for $1.3 billion, Aspyr Media for up to $450 million and Easybrain for $640 million

geary

Member
Embracer Group acquires Borderlands maker Gearbox Entertainment for $1.3 billion

Borderlands maker Gearbox Entertainment said the Embracer Group is acquiring the triple-A game studio for up to $1.3 billion.

The Frisco, Texas-based Gearbox will become a wholly owned subsidiary of the Karlstad, Sweden-based company. The transaction gives Gearbox access to new capital to help it make more games and become a significant part of the Embracer Group, which has 5,500 employees around the world.


Now it is adding Gearbox’s team of 550 in Frisco, Texas, and Quebec City, Canada, to its roster. Gearbox will become Embracer Group’s seventh operating group. Embracer Group made headlines in November when its buying spree surged; the company announced it had acquired 12 game studios and a PR firm in a single day. And at the same time that Embracer Group announced the Gearbox deal, it also said it was buying Easybrain, a mobile game maker in Cyprus, for $640 million.

Over the years, Gearbox has worked on the Borderlands and Brothers in Arms franchises, and it helped with the development of Half-Life, Counter-Strike, Tony Hawk’s Pro Skater, 007 James Bond, and Halo.



Also,
Embracer Group acquires Aspyr Media for up to $450 million
Embracer Group acquires mobile game maker Easybrain for $640 million
 
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BennyBlanco

aka IMurRIVAL69
Randy just got fuckin paaaaid. Jesus.


C9EnxGwXoAAUhUZ.jpg


imagine handing this man a billion dollars
 
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Arkam

Member
And my bet was that Embracer was going to be aquired by Microsoft. Guess I was wrong. They are becoming a pretty substantial group.
 

TriSuit666

Banned
Second thread on this - but geary geary that article is very misleading - the deal for Gearbox is for $338 Million and shares, which COULD mature into $1.03B if sales and publishing targets are met over 6 years and certain 'key individuals' remain with the company.

Not sure why the article writer puffed up the Gearbox figure, while getting the other two correct.
 

StreetsofBeige

Gold Member
Second thread on this - but geary geary that article is very misleading - the deal for Gearbox is for $338 Million and shares, which COULD mature into $1.03B if sales and publishing targets are met over 6 years and certain 'key individuals' remain with the company.

Not sure why the article writer puffed up the Gearbox figure, while getting the other two correct.
When info is public, reporters will just combine everything.

It's like CEO pay. He gets a $1 million salary and $10 million of stock options which only pay out in 3 years if it hits a strike price.

The business article will say $11 million in total compensation even if the $10 million doesn't happen.
 
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TriSuit666

Banned
When info is public, reporters will just combine everything.

It's like CEO pay. He gets a $1 million salary and $10 million of stock options which only pay out in 3 years if it hits a strike price.

The business article will say $11 million in total compensation even if the $10 million doesn't happen.
Oh yeah, I agree - the press release about is is really written for the financial market and not a Journo who scans it for 45 seconds before stringing out a few bits of copy.
 

Desudzer10

Member
The worst part of the article is they decided to keep Randy on as the head guy. I love gearbox and especially Borderlands, but Randy needs to go. He's a p.o.s.
 

StreetsofBeige

Gold Member
Rumour has it in order for Embracer to buy Gearbox, Gearbox had to delete all files and burn all paperwork about Aliens: Colonial Marines.
 
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