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Eurogamer: King.com (Candy Crush) wins trademark on the word "candy"

PaulLFC

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Jun 30, 2010
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The developer of casual gaming mega-success Candy Crush has trademarked the word "candy" for use in a vast range of products.

King has successfully applied to use the word in games, games accessories, merchandise, and a vast array other items, including "paper hats for use as clothing".


The application, which Gamasutra reports was originally filed last year, was finally approved on 15th January.

A 30-day window now exists for companies to oppose the trademark.

But already, reports have surfaced of other mobile game developers being served notifications by Apple, on behalf of King, that they will need to change their app's name.

King may have a legitimate axe to grind against blatant clones of its game, but at least one developer has claimed to have been targeted unfairly. The developer of slot machine game "All Candy Casino Slots - Jewel Craze Connect: Big Blast Mania Land" was one of the companies affected.


Lest you forget, Candy Crush Saga was one of Eurogamer's 2013 Games of the Year.

I thought that app name might be a joke, but no, it exists.

http://www.eurogamer.net/articles/2014-01-21-candy-crush-dev-king-has-trademarked-the-word-candy
 
May 11, 2009
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There will be shit loads of objections, it will get cut to pieces and the classes will be stripped down to nothing but for using in video game software.
 
Jun 26, 2012
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The weirdest part is that King only uses the word 'candy' in that one game title, but they use 'saga' in all of them. Why not trademark that instead?
 

PaulLFC

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So if a game was released prior to this trademark do they have to pull their games too?

The first company I worked for we made a Halloween game which had the name candy in it.
It would seem so, as the slot machine game with the incredibly long name in the OP was released on January 14th, and the trademark was only approved on the 15th according to Eurogamer.
 

Visualante2

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Oct 20, 2011
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Confectionary Squash Odyssey

Read the other day Cadbury tried to trademark the use of purple in chocolate packaging.
 

TheZjman

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Sep 27, 2013
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Wait, so can they retrospectively enforce this? Surely they can't claim games made before they filed for it in 2013 did it to infringe their patent.... can they?
 

Oriel

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Dec 30, 2013
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And yet Popcap doesn't sue King.com for blatant copyright infringement of Bejewelled. What a crazy world.

King has a neck on them like a Jockeys bollox.
 

Radec

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until they trademark that too
 

Finalizer

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Jul 6, 2013
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That thread just mentioned they were going for the trademark, this thread talks about how the trademark was approve

In a filing with the US trademark office dated February 6, 2013, King.com Limited registered claim to the word ‘candy’ as it pertains to video games and, strangely, clothing. On January 15, 2014 the filing was approved. And now, a mere five days later, reports are coming in from developers that they’re being asked to remove their app (or prove that their game doesn’t infringe upon the trademark).

Even mentions the same Candy Casino Slots thing as this article.
 

Blues1990

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Jul 6, 2013
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(I feel that current trademark & copyright system is in long need of an extensive overhaul, but what do I know.)
 

danmaku

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Considering how cute and sugary those games look, it's funny to see how ruthless their market is. Kill or be killed, sue or be sued.
 

massoluk

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Dec 19, 2011
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No company should be able to expect trademark protection after naming game with a generic word like this.
 

Timeaisis

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May 27, 2011
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Candy Land

Seriously, what happens with Candy Land? That boardgame has been around for like, 50 years? Surely it has it copyrighted and trademarked. Does that all the sudden make them in violation of a the new "Candy" trademark? Forgive me for being ignorant of the confusion mess that is copyright law, but I'm genuinely curious for what this means for older products that happen to use the word "Candy".

EDIT: I have a decent idea about what can actually be done about this by the regular people. We can genericize their trademark by calling every puzzle-based casual game "Candy". It's generic already, after all. What do you all think?