The developer of casual gaming mega-success Candy Crush has trademarked the word "candy" for use in a vast range of products.
King has successfully applied to use the word in games, games accessories, merchandise, and a vast array other items, including "paper hats for use as clothing".
The application, which Gamasutra reports was originally filed last year, was finally approved on 15th January.
A 30-day window now exists for companies to oppose the trademark.
But already, reports have surfaced of other mobile game developers being served notifications by Apple, on behalf of King, that they will need to change their app's name.
King may have a legitimate axe to grind against blatant clones of its game, but at least one developer has claimed to have been targeted unfairly. The developer of slot machine game "All Candy Casino Slots - Jewel Craze Connect: Big Blast Mania Land" was one of the companies affected.
Lest you forget, Candy Crush Saga was one of Eurogamer's 2013 Games of the Year.
I thought that app name might be a joke, but no, it exists.