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European sales - 2010 edition

Shiggy

Member
Jun 10, 2004
26,711
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Hardware:





Software:



Random information:
- Information which has GFK/Media Control/Chart-Track/Nielsen as a source only accounts for the UK, Germany, France and Spain - these four markets make up 75-80 percent of all European sales.
- Only Xbox 360 sales slightly increased, despite being still lower than those of both competitors.
- Wii marketshare down 5 percent, Xbox 360 up 4 percent, PS3 up 1 percent


Top 20 charts:
Germany
France
Spain
UK (No DS titles included as of September?)

Rolf NB said:
Calling dibs on this chore (so nobody else has to do it).

Will edit stuff in here.


Console hardware:
Code:
        2008    2009    2010
360    2662k   2368k   2549k
PS2     767k    474k    158k
PS3    2617k   3068k   2774k
Wii    6361k   4962k   3609k
(base: 133 pixels <=> 12M; 1 pixel <~> 90.2k)

Console software:
Code:
        2008    2009    2010
360   20.99M  25.00M  27.86M
PS2   20.23M  10.50M   4.20M
PS3   20.23M  26.53M  33.40M
Wii   36.26M  38.55M  32.44M
(base: 131 pixels <=> 100M; 1 pixel <~> 763.36k)

Handheld hardware:
Code:
        2008    2009    2010
GBA     ~38k       0       0
NDS    8.44M   6.72M   4.77M
PSP    1.91M   1.45M   0.97M
(base: 131 pixels <=> 10M; 1 pixel <~> 76.336k)

Handheld software:
Code:
        2008    2009    2010
GBA    0.76M   0.29M       0
NDS   45.42M  35.78M  26.53M
PSP   10.69M   7.92M   6.77M
(base: 131 pixels <=> 50M; 1 pixel <~> 381.7kk)
 

Dennis

Banned
Jul 7, 2009
46,535
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Interesting that the software split is almost even between the three systems in 2010. Neck and neck in Europe.

Hard to say Europe is Sonyland anymore.
 

szaromir

Banned
Apr 26, 2006
14,216
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Psychotext said:
Get to it pixel counters!

:D
JPG compression makes it a bit difficult, but I got Wii - 3.55M, PS3 - 2.9M, 360 - 2.55M.

Is it full callendar year 2010? What countries are included?
 

Shiggy

Member
Jun 10, 2004
26,711
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szaromir said:
JPG compression makes it a bit difficult, but I got Wii - 3.55M, PS3 - 2.9M, 360 - 2.55M.

Is it full callendar year 2010? What countries are included?

- Information which has GFK/Media Control/Chart-Track/Nielsen as a source only accounts for the UK, Germany, France and Spain - these four markets make up 75-80 percent of all European sales.
 

Pooya

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Raist

Banned
Jan 27, 2007
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Nuclear Muffin said:
360 still has a larger userbase in Europe. To see the PS3 sell more software is pretty surprising!


Europe =/= UK. Both hardware and software are MUCH lower for the 360 in mainland europe, which accounts for more or less 70% of european sales.
 

Rolf NB

Member
Apr 22, 2007
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Psychotext said:
Get to it pixel counters!

:D
Calling dibs on this chore (so nobody else has to do it).

Will edit stuff in here.


Console hardware:
Code:
        2008    2009    2010
360    2662k   2368k   2549k
PS2     767k    474k    158k
PS3    2617k   3068k   2774k
Wii    6361k   4962k   3609k
(base: 133 pixels <=> 12M; 1 pixel <~> 90.2k)

Console software:
Code:
        2008    2009    2010
360   20.99M  25.00M  27.86M
PS2   20.23M  10.50M   4.20M
PS3   20.23M  26.53M  33.40M
Wii   36.26M  38.55M  32.44M
(base: 131 pixels <=> 100M; 1 pixel <~> 763.36k)

Handheld hardware:
Code:
        2008    2009    2010
GBA     ~38k       0       0
NDS    8.44M   6.72M   4.77M
PSP    1.91M   1.45M   0.97M
(base: 131 pixels <=> 10M; 1 pixel <~> 76.336k)

Handheld software:
Code:
        2008    2009    2010
GBA    0.76M   0.29M       0
NDS   45.42M  35.78M  26.53M
PSP   10.69M   7.92M   6.77M
(base: 131 pixels <=> 50M; 1 pixel <~> 381.7kk)
 

szaromir

Banned
Apr 26, 2006
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Durante said:
Actually sold more than Wii as well.

PS3 = 35M, 360 = 29M, Wii = 32M
The differences don't appear tremendous (which is funny if you read every NPD thread).
 
Aug 14, 2006
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Raist said:
Europe =/= UK. Both hardware and software are MUCH lower for the 360 in mainland europe, which accounts for more or less 70% of european sales.

I know that, but I thought that the 360 was still ahead overall?
 

NemesisPrime

Banned
Sep 30, 2007
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szaromir said:
PS3 = 35M, 360 = 29M, Wii = 32M
The differences don't appear tremendous (which is funny if you read every NPD thread).

The 3 systems are very close in EU. People always like to pretend they are not based on their local situation in Europe, but the EU is the closest market for all the console makers. In a way it is logical, since we are such a mix of different cultures. Some prefer 360, some Wii, some PC and some PS3.
 

Haunted

Member
Nov 16, 2006
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DennisK4 said:
Interesting that the software split is almost even between the three systems in 2010. Neck and neck in Europe.

Hard to say Europe is Sonyland anymore.
That's so 2005. Europe became Nintendoland in 2006, and this is basically leveling out again from Nintendo dominance, not Sony dominance.


Except Portugal and Ireland, those never left the Sony ship. But this is UK/GER/FRA/SPA anyway.
 

Pooya

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Aug 12, 2009
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szaromir said:
PS3 = 35M, 360 = 29M, Wii = 32M
The differences don't appear tremendous (which is funny if you read every NPD thread).

if your numbers are right then:

PS3
UK: 13.8
France: 8m
=> Germany+Spain: 13.2m

360
UK: 18.1m
France: 4.7m
=> Germany+Spain: 6.2m

Wii:
UK: 13.6m
France+Germany+Spain: 18.4m

?
 

Shiggy

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Jun 10, 2004
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szaromir said:
PS3 = 35M, 360 = 29M, Wii = 32M
The differences don't appear tremendous (which is funny if you read every NPD thread).

Aren't people in NPD threads referring to hardware instead of software sales?
 

Psychotext

Member
Jun 15, 2007
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miladesn said:
if your numbers are right then:

PS3
UK: 13.8
France: 8m
=> Germany+Spain: 13.2m

360
UK: 18.1m
France: 4.7m
=> Germany+Spain: 6.2m

Wii:
UK: 13.6m
France+Germany+Spain: 18.4m

?
Yeah... those numbers aren't right.
 

Rolf NB

Member
Apr 22, 2007
12,914
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0
Consoles done. Authorative post above.
Rolf NB said:
Console hardware:
Code:
        2008    2009    2010
360    2662k   2368k   2549k
PS2     767k    474k    158k
PS3    2617k   3068k   2774k
Wii    6361k   4962k   3609k
(base: 133 pixels <=> 12M; 1 pixel <~> 90.2k)

Console software:
Code:
        2008    2009    2010
360   20.99M  25.00M  27.86M
PS2   20.23M  10.50M   4.20M
PS3   20.23M  26.53M  33.40M
Wii   36.26M  38.55M  32.44M
(base: 131 pixels <=> 100M; 1 pixel <~> 763.36k)
 

Pooya

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Aug 12, 2009
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Psychotext said:
Yeah... those numbers aren't right.
don't think Germnay+Spain are that big, I dunno :\

going by Rolf NB's pixel counting then:

This is software sales in 2010 if it wasn't clear:

PS3
UK: 13.8
France: 8m
=> Germany+Spain: 11.6m

360
UK: 18.1m
France: 4.7m
=> Germany+Spain: 5.06m

Wii:
UK: 13.6m
France+Germany+Spain: 18.84m
hmm
better now ?
 

Raist

Banned
Jan 27, 2007
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miladesn said:
don't think Germnay+Spain are that big, I dunno :\

Germany+Spain is roughly equivalent to the UK, and bigger than France. Seems about right.
 

Psychotext

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miladesn said:
don't think Germnay+Spain are that big, I dunno :\
I don't know... something just seemed off on them vs the last time we got those sorts of figures. Was just a feeling rather than something tangible.
 

Rolf NB

Member
Apr 22, 2007
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Done counting handhelds, too.
Rolf NB said:
Handheld hardware:
Code:
        2008    2009    2010
GBA     ~38k       0       0
NDS    8.44M   6.72M   4.77M
PSP    1.91M   1.45M   0.97M
(base: 131 pixels <=> 10M; 1 pixel <~> 76.336k)

Handheld software:
Code:
        2008    2009    2010
GBA    0.76M   0.29M       0
NDS   45.42M  35.78M  26.53M
PSP   10.69M   7.92M   6.77M
(base: 131 pixels <=> 50M; 1 pixel <~> 381.7kk)
 

spwolf

Member
Feb 15, 2007
16,282
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Shiggy said:
- Information which has GFK/Media Control/Chart-Track/Nielsen as a source only accounts for the UK, Germany, France and Spain - these four markets make up 75-80 percent of all European sales.


i dont think that is true though - they shouldnt make more than 60%-65% of EMEA sales?
 

Psychotext

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Jun 15, 2007
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spwolf said:
i dont think that is true though - they shouldnt make more than 60%-65% of EMEA sales?
The last time we got the figures we were told (revenue based)...

Code:
UK	 31.60%
France	 19.22%
Germany	 19.04%
Spain	 11.26%
Italy  	 8.04%
Holland	 3.93%
Sweden	 2.67%
Belgium	 2.49%
Portugal 1.25%
Norway   0.49%
Based on that, the top group would account for 81%. There are other countries in Europe obviously, but they make up fractions of a percent.
 

Shiggy

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Jun 10, 2004
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spwolf said:
i dont think that is true though - they shouldnt make more than 60%-65% of EMEA sales?

I don't think that Nintendo would lie to its investors; they would get into deep trouble.
 

Rolf NB

Member
Apr 22, 2007
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Trevelyon said:
What's the cumulative HW for '06-07?

How do those stack up with the numbers we have now.
I don't think we ever got data for full years. Nintendo has published this kind of slide before, but they always stopped at September.
 
Aug 30, 2007
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The 360 is much closer than i would have expected. If the numbers are that close then i can't see Europe + Japan even nearly making up the difference if the 360 keeps a similar pace in the US.
 

szaromir

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Apr 26, 2006
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Psychotext said:
The last time we got the figures we were told (revenue based)...

Code:
UK	 31.60%
France	 19.22%
Germany	 19.04%
Spain	 11.26%
Italy  	 8.04%
Holland	 3.93%
Sweden	 2.67%
Belgium	 2.49%
Portugal 1.25%
Norway   0.49%
Based on that, the top group would account for 81%. There are other countries in Europe obviously, but they make up fractions of a percent.
I think Nintendo used tto include Italy in their charts. It's a shame they don't anymore. I'm also kind of surprised Italy is a smaller market than Spain. Italy has bigger population and is richer.
 

Frankfurter

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Jul 18, 2005
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Psychotext said:
The last time we got the figures we were told (revenue based)...

Code:
UK	 31.60%
France	 19.22%
Germany	 19.04%
Spain	 11.26%
Italy  	 8.04%
Holland	 3.93%
Sweden	 2.67%
Belgium	 2.49%
Portugal 1.25%
Norway   0.49%
Based on that, the top group would account for 81%. There are other countries in Europe obviously, but they make up fractions of a percent.

Dunno, considering that countries like Belgium or Sweden make up ~2.5% in this case, while Norway only 0.5 (with ~half the population of Belgium and Sweden respectively), makes it hard to guess how important all the other countries are.
If Finland, Austria, Switzerland, Ireland and Denmark are all like Sweden/Belgium in terms of per capita videogame sales, than that's pretty much another Italy-like market in terms of size.
 

Psychotext

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Frankfurter said:
Dunno, considering that countries like Belgium or Sweden make up ~2.5% in this case, while Norway only 0.5 (with ~half the population of Belgium and Sweden respectively), makes it hard to guess how important all the other countries are.
If Finland, Austria, Switzerland, Ireland and Denmark are all like Sweden/Belgium in terms of per capita videogame sales, than that's pretty much another Italy-like market in terms of size.
I made an estimation of those countries based on their reported revenue / population sizes / average ages / GDP etc (there's a thread on it somewhere around here) and even if you include every single EU country (going as far as ones like Moldova and Georgia), those top four still end up making up around 65% of the total revenue.
 

guina

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Aug 31, 2005
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PS3 software sales improved considerably in 2010, a 25% increase over 2009 is quite impressive.
 

guina

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Aug 31, 2005
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Im late, but since i put together some less rounded numbers than GarthVaderUK, i will post anyway.

US (NPD rounded)
Wii: 7.070.000
PS3: 4.330.000
360: 6.760.000

japan (MC)
Wii: 1.674.438
PS3: 1.586.122
360: 210.826

Europe (Pixels)
Wii: 3.609.000
PS3: 2.774.000
360: 2.549.000

Total
Wii: 12.353.438
PS3: 8.690.122
360: 9.519.826
 
Oct 26, 2007
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PA
guina said:
Im late, but since i put together some less rounded numbers than GarthVaderUK, i will post anyway.

US (NPD rounded)
Wii: 7.070.000
PS3: 4.330.000
360: 6.760.000

japan (MC)
Wii: 1.674.438
PS3: 1.586.122
360: 210.826

Europe (Pixels)
Wii: 3.609.000
PS3: 2.774.000
360: 2.549.000

Total
Wii: 12.353.438
PS3: 8.690.122
360: 9.519.826
Wow. I thought the PS3 had sold quite a bit more than the 360 last year worldwide. I've got nothing concrete to base that assumption on, it was just a feeling.
 

szaromir

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Apr 26, 2006
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Captain Tuttle said:
Wow. I thought the PS3 had sold quite a bit more than the 360 last year. I've got nothing concrete to base that assumption on, it was just a feeling.
I think it's the result of people like Redbeard shouting in every thread that PS3 is ouselling 360 in Europe 20:1 despite having any access to hard data.
 

jcm

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Dec 8, 2008
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szaromir said:
I think it's the result of people like Redbeard shouting in every thread that PS3 is ouselling 360 in Europe 20:1 despite having any access to hard data.

Or maybe it's the fact that Sony routinely ships more consoles than MS? Through this first 3 quarters of this calendar year, Sony shipped 8.1M PS3s, and MS shipped 5.8M 360s. In the fourth quarter, MS shipped 6.3M 360s. So either Sony had their worst CY4Q since launch, and they're going to miss their forecast by a ton, or they will have outshipped MS this year. Chances are, Sony outshipped MS by a couple of million units.

I have no idea how to explain the discrepancy (Sony has a bigger or deeper channel maybe?), but it definitely exists.
 

Omotesando

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Dec 24, 2007
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The Hague
DennisK4 said:
Interesting that the software split is almost even between the three systems in 2010. Neck and neck in Europe.

Hard to say Europe is Sonyland anymore.

Eh, you can say that since the heydays of the PS2.
 

Celine

Member
Oct 4, 2009
12,679
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guina said:
Im late, but since i put together some less rounded numbers than GarthVaderUK, i will post anyway.

US (NPD rounded)
Wii: 7.070.000
PS3: 4.330.000
360: 6.760.000

japan (MC)
Wii: 1.674.438
PS3: 1.586.122
360: 210.826

Europe (Pixels)
Wii: 3.609.000
PS3: 2.774.000
360: 2.549.000

Total
Wii: 12.353.438
PS3: 8.690.122
360: 9.519.826
Fad is over.
 

Celine

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Oct 4, 2009
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szaromir said:
I think Nintendo used tto include Italy in their charts. It's a shame they don't anymore. I'm also kind of surprised Italy is a smaller market than Spain. Italy has bigger population and is richer.
Probably it's because the videogame cuture in Italy is underdeveloped compared to its potential.
Try to name an italian-based developer, chances is that no one that isn't a italian can do it while the same can't be said about UK,France, Germany and even Spain.
 

Parmenides

Banned
May 9, 2006
577
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guina said:
Im late, but since i put together some less rounded numbers than GarthVaderUK, i will post anyway.
Europe (Pixels)
Wii: 3.609.000
PS3: 2.774.000
360: 2.549.000

Total
Wii: 12.353.438
PS3: 8.690.122
360: 9.519.826
so wrong...

Keikoku said:
Bu but europe is sonyland
it's making progress.

Die aktuellen Konsolencharts (Germany)

Die deutschen Top 10 vom 28.01.2011

Platz Vorwoche Titel Label

1 Little Big Planet 2 (PS3) Sony CED
2 Wii Party Nintendo
3 Mass Effect 2 (PS3) EA
4 Gran Turismo 5 (PS3) Sony CED
5 Red Dead Redemption - Undead Nightmare (PS3) Rockstar Games
6 Call of Duty: Black Ops (PS3) Activision
7 Resident Evil 5 - Gold Edition (PS3) Capcom
8 Uncharted 2: Among Thieves (Platinum) (PS3) Sony CED
9 Assassin's Creed 2 (Platiunum) (PS3) Ubisoft
10 FIFA 11 (PS3) EA

http://www.einslive.de/multimedia/spiele/charts2011/konsolencharts.jsp


CLASSIFICHE VIDEOGIOCHI (Italy)

Settimana dal 10/01/2011 al 16/01/2011

Posizione Titolo Piattaforma Editore

1 Wii Fit Plus + Balance Board Wii Nintendo

2 Gran Turismo 5 PS3 Sony

3 Kinect Adventures + Kinect XBox 360 Microsoft

4 Call of Duty Black Ops PS3 Activision Blizzard

5 Pro Evolution Soccer 2011 PS3 Konami

6 Just Dance 2 Wii Ubisoft

7 Assassin's Creed Brotherhood PS3 Ubisoft

8 Fifa 11 PS3 Electronic Arts

9 Donkey Kong Country Returns Wii Nintendo

10 Pro Evolution Soccer 2011 PS2 Konami

http://www.aesvi.it/cms/charts.php?dir_pk=206