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Every GTX 1080 at launch will *only* be Founder's Edition.

Phawx

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Sep 1, 2009
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Was just checking to see if EVGA put up the 1080 yet. Then I saw that they are only selling the Founder's Edition.

So I checked the other manufacturer's websites and they are only selling the Founder's Edition as well.

https://www.msi.com/Graphics-cards/#?category=NVIDIA-GeForce<sup>&reg;</sup>-1080-Series

http://www.gigabyte.us/products/product-page.aspx?pid=5910#kf

https://www.zotac.com/product/graphics_card/geforce-gtx-1080#spec

http://www.evga.com/Products/Product.aspx?pn=08G-P4-6180-KR

So if you were looking to buy a GTX 1080 at launch, be prepared to spend an extra $100. I don't know what this means for yields but I would anticipate stock being pretty low. One way to curb people from buying something just to resell later on is to do one of these tactics.

I can see why they are doing it, but it seems like a shitty thing to do to the people who are your best customers.

As a side note, to anyone that was looking at buying at GTX 1070 at launch, be prepared for these same shenanigans.

Thanks to Millsington:
Seems confirmed by an EVGA Forums Mod:
 

diablos991

Can’t stump the diablos
Jun 15, 2013
8,803
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880
This is just NVIDIA getting a slice of the scarcity pie they created.

1. Launch several products at a shortage
2. Watch as people resell said product at a premium
3. Competitor becomes complacent and not very relevant in the market
3. Knowingly design the product launch to cause shortage position.
4. Manufactured shortage situation now becomes profitable for NVIDIA

I blame AMD.
This is the behavior of a company when there is no viable competition.
 

Kaako

Felium Defensor
May 20, 2007
25,622
0
0
Yes
apod.nasa.gov
Yes I believe this was known. This is that early access edition in reality. Same everything with reference cooler design(as if that's a selling point lmao).

Just wait a bit longer for third party custome PCB/cooler designs if you serious about buying a 1080.
 

R10Neymarfan

Member
Jan 14, 2013
5,736
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San Antonio, TX
This is just NVIDIA getting a slice of the scarcity pie they created.

1. Launch several products at a shortage
2. Watch as people resell said product at a premium
3. Competitor becomes complacent and not very relevant in the market
3. Knowingly design the product launch to cause shortage position.
4. Manufactured shortage situation now becomes profitable for NVIDIA

I blame AMD.
This is the behavior of a company when there is no viable competition.

If Polaris 10 proves worthy then Nvidia would be screwing themselves over
 

Kayant

Member
Feb 25, 2014
6,015
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So just wait a few weeks for cheaper/better Aftermarket cards then?

Yh although reference cards do make sense in some builds so it depends on the use case and am guessing prices are not going to come down on founder edition designs after a while so that premium will likely always be there.
 

Wallach

Member
Jun 26, 2008
29,843
1
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Will probably just wait for a Ti version of this card. Not interested in a reference design.
 

Dreamwriter

Member
Aug 23, 2006
11,624
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Why would you expect a better cooler to be sold for less? They will still sell out for months at $699.
He was talking about their cards, not then coolers. The third party cards will be cheaper, including premium ones that come with a factory overclock and different/better cooling.
 

ZOONAMI

Junior Member
Nov 4, 2013
9,396
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Saint Paul, MN
Lol in reality, you paying a premium for early HW access. ;)
What's a couple of weeks more, right?

Try months. Why would the aibs sell a better cooler for less than the reference card when they will sell out their stock at $699. The aib reference cards will also be $699. Expect $750+ for the best aftermarket pcbs and coolers for the foreseeable futire. You will see cheap crappy blower coolers for less than $699, but nothing else for at least 1-2 months, is my prediction.
 

ZOONAMI

Junior Member
Nov 4, 2013
9,396
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0
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He was talking about their cards, not then coolers. The third party cards will be cheaper, including premium ones that come with a factory overclock and different/better cooling.

Try months. Why would the aibs sell a better cooler for less than the reference card when they will sell out their stock at $699. The aib reference cards will also be $699. Expect $750+ for the best aftermarket pcbs and coolers for the foreseeable futire. You will see cheap crappy blower coolers for less than $699, but nothing else for at least 1-2 months, is my prediction.

Lol, the "premium" ones like the msi lightning, evga classified, and gigabyte xtreme, and hydro cooled models will definitely be more expensive than $699. The standard 2 and 3 fan variants will likely be $699 or slightly more if the aibs themselves are selling the founders edition (reference) for $699 (they are). Nvidia is being dubious at best with this nonsense.
 
Nov 11, 2011
1,384
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0
Canada
At least if there are only founder's editions for sale at launch I won't feel compelled to buy one before AMD shows off their new cards. It's obviously better to wait to see what the competition can offer before buying a new card, but I've been itching to upgrade and the price/performance on these Nvidia cards are such that I was considering jumping on them right away before they sell out for God knows how long.
 

Bubba77

Member
Mar 20, 2014
693
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495
Didnt we pretty much know this already??

Im itching to give them my money as well but Im going to wait for the factory overclocked 1080s. Im building a new rig and I cant order broadwell E for a few weeks anyways.

As for timing. Havent the rumors pointed to June for 3rd pary cards with non reference coolers?
 

Bboy AJ

My dog was murdered by a 3.5mm audio port and I will not rest until the standard is dead
Dec 17, 2004
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Chris R

Member
Jul 31, 2007
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Well whatever, zero regular 1080s being available at launch just makes it easier to justify the purchase a month later, more $$$ saved up for the card :)
 

Beerman462

Member
Aug 12, 2011
8,422
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845
I can't even be mad at this. If people are going to pay for it and I'm not then they will get the cards. These cards will still sell out for a month at least. We won't see the cheaper cards for awhile and when we do they will scarce as fuck. I really hope AMD shows up in the least. At this point I would take a Polaris at 390X/980 power for $300 or less. $250 would be automatic.

I guess this discourages scalpers.

I hope scalpers buy these cards and choke on them. $700 is already to much for a card that will be outclassed in less than a year.
 

Phawx

Member
Sep 1, 2009
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I can't even be mad at this. If people are going to pay for it and I'm not then they will get the cards. These cards will still sell out for a month at least. We won't see the cheaper cards for awhile and when we do they will scarce as fuck. I really hope AMD shows up in the least. At this point I would take a Polaris at 390X/980 power for $300 or less. $250 would be automatic.



I hope scalpers buy these cards and choke on them. $700 is already to much for a card that will be outclassed in less than a year.

Agreed.

I think what will make be buy a 1080 is seeing how good the OC results are. The difference between a 980ti OC'd vs a stock 1080 might be negligible. Also 980ti's are going for $425~ on eBay.

Value wise, a used 980ti might be the better buy at this moment and can hold me off until HBM2.

But if the 1080 OC results are insane, then I don't know what I'm going to do. If the rumor is true that AMD pushed Vega10 to Oct, then I think I'll just wait for Oct.
 

kaskade

Member
Oct 21, 2007
9,325
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0
This sucks. I've posted about this before but I'm returning my 970 so I can just get the 1070 which I'm guessing is going to be a good improvement for VR. If I didn't have a Vive I probably wouldn't care so much as it handles pretty much everything I throw at it. It's not going to be fun having to wait. Not that the 80 bucks extra is the end of the world but I'd rather have a better cooler with a little bit higher clock rate.
 

Hypron

Member
May 9, 2012
11,838
1
520
I'm looking forward to reviews. Hopefully the stock fan is really good since they are charging extra for it.
 

Skunkers

Member
Feb 10, 2012
2,156
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475
They are charging $100 more as an early adopter fee. There is no difference between a Founder's Edition and a "regular" 1080.

Other than being $100 more.

I thought someone said in another thread the Founders editions previously are the better "binned" cards, more likely to withstand higher overclocks. I guess that's not the case if they are reference designs though.
 

MikeE21286

Member
Jun 15, 2007
23,767
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I'm looking forward to reviews. Hopefully the stock fan is really good since they are charging extra for it.

Tough thing is that normally it's

- a cooling system/fan
- factory OC'd
- not $100 more than base/reference

This is Nvidia hammering the early adopters because they know they will pay and also because AMD is not doing anything competitive right now and they also know that.
 

Technosteve

Banned
Oct 7, 2007
20,930
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995
in for one then wait for evga water cooler addon later on