The moment they said that the Founder's Edition is the reference card I knew that was the card that was going to launch, alone. Historically, the reference cards come first, then there's custom coolers on the reference boards (AKA ACX from EVGA) and then finally after a few weeks we get fully custom AIB cards like the EVGA Classified and MSI Lightnings. What I am confused about is usually these custom cards carry a premium over the reference cards but nVidia is saying they will be priced at $599? How is that even possible?
Oh, sorry. I completely misread your previous post. Apologies.
You do raise a good point though, It is doesn't fill me with hope of a cheaper 1080 down the line.
Once I see reviews on how well the 1080 overclocks will dictate if I purchase or not. I don't know if I can wait for custom coolers though. Might just have to do the FE.
Sounds like old PS3 launch lol.
I think yields are an issue and the only way Nvidia can meet this aggressive time-to-market far ahead of AMD without loss per card is via FE.