Well that's just ridiculous. They aren't starving, but if the games they make that you like don't get the appropriate support, they won't be able to continue making those games that you like. Seriously, you aren't understanding this?
This is not support. This is called buying a game you like. Te reason you are buyi g it is not because the developer is a swell chum or a friend in need. He made a videogames you want to play.
When I say I "support" something, I want that to mean something. I don't want that word to be reduced and subsumed into a fetishizes consumerism.