Very nice of them to give a steelbox with every purchase, I still have the special edition pre-ordered for that really pretty steelbox but I might get myself a second copy since I love steelboxes that much.
Well, I'm checking and the standard edition seems to have been erased for many retailer. I think we are just going to get the Special Edition and the Deluxe Edition at launch, so yeah, this is FFXV's launch cover for Europe I guess.
There's a Day One Edition AND a Special Edition ( also a deluxe edition and an Ultimate collector's edition of course). The special edition (which includes this Regis holding Noctis steelbook) is exclusive to certain stores though.