Game "Journalism": Major sites fooled by 4chan, Jason Schreier offers GAF apology

Nov 7, 2010
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And also by the way, I can guarantee that nobody here hammering about the quality of fact-checking actually reached out to any one of these websites with an email asking for a retraction or confirmation update. Sure, there are a couple comments linking back to this thread, but most of them are way late into the activity and almost all of them are fuck-you-I'm-so-smart-because-I-found-this-GAF-post comments, nobody's actually calling for any action.
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If coming to GAF to post something I found start getting me money, I'll bother with the hoolah of fact-checking and source confirmations.

Reality is, the guy didn't do his job properly and irregardless of today, he'll continue on as a journalist and continue on making blog posts about gaming news that may or may not be true. The direct attack on Jason is easy because he made himself a target, but also because this somewhat represents the integrity (or lack thereof) of a major gaming website.

NeoGAF is (mostly) just a bunch of guys and girls having a conversation. You can't possibly compare that to a paid journalist level.
 
Dec 21, 2009
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But think of it from his perspective: he BELIEVES that he had a solid lead and that not enough evidence has been put forward to prove him wrong. Now, lots of us on this thread believe there's plenty of evidence to deny (particularly now that somebody connected Play has chimed in, although taking that at its word isn't necessarily any better than taking the 4CHAN source as truth, nobody know who any of these people are involved in this story.) So he thinks he did due dilligence in contacting Sony about a story he sourced from another network, and he further did the responsible thing in writing a correction into his article. From his perspective, he did the right thing. And for it, he got shit on, he got demands for an even greater "mea culpa", he was dragged into a flame war over his qualifications as "a man", and he was made the greatest asshole example of everything that's wrong with gaming journalism.
His first two posts (and possible initial reaction after posting the story) said he couldn't find anything in this thread or the Play.com one and to prove to him that those images were fake. Then rather than simply amend his post and walk away after someone guided him to the information "source," he got heated about it and in came the responses.

I'm sorry that the guy has a college degree and yet can't grasp a basic fundamental of basic journalism, and even if it would have just been forgotten by now, GAF is here talking about it... on GAF. He is the one who decided to take his sympathy plea to another forum and snicker at WW where WW can't respond. He's also now the one to make a generalized statement on Twitter conveniently leaving out his bans when someone brings up his own post that retroactively calls out his own BS just so he can get a pat on the back from his peers.

I'm also sorry he writes for a site whose featured stories include how to get laid in a Sonic the Hedgehog-themed bed and a whiny defense of Modern Warfare 3.
 

WanderingWind

Mecklemore Is My Favorite Wrapper
Feb 4, 2009
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I'd love it if I lived in a world where PSPminis.com and PlayStationLifeStyle were the norm rather than the exception, but PSLS exclusively broke T.U.M. and I've not seen a single post about that on GAF or any other major site despite it being the site that broke Last Guardian a while back, so how much clout and exposure do you really think you'd get out of digging into indies?

Look at GAF even, a good portion of the Japanese game news comes from AndriaSang.com, and all Anoop does is read the Japanese magazines and transcribe them. He's not generating any news, but he's making a living (and is earning kudos) by posting other's news for those who can't get it easily ourselves.

Plus, look at the Twisted Metal story: a journalist called David Jaffe, and he straight out on the record lied to him. Funny story, and I don't condemn Jaffe for it, but that happened.

The job of gaming "journalism" is fading quick with companies making their own news stories. The only thing left to break is bad news, and that's the hardest and most damaging (for the reporter, seeing as it's incredibly hard to substantiate and difficult to prove isn't slander) news to get. Content drives the interest, and if previews and reviews and videos and cross-cited news reposts do better clickthroughs than news-hounding, you give the people what they want.
Well, the fact of the matter is, companies are learning that they can cut out the middle men. Consumers love it when their heroes talk to them, and for a sizable chunk of the gaming population, game developers are held in very high esteem. Check out the threads with Curt Schilling or SnowblindTina. They were treated exceptional well, and they handled the job of giving out screenshots, videos, game development updates, demo passes, etc that were traditionally the job of gaming sites/magazines. And they did it with great success, because they treated the customers represented here very well. (Of course, we also have the Dyacks of the world, but hey)

That's why games journalism needs to become exactly that, because once more and more companies pick up on that trend and run with it, they'll be even more in control of the flow of information than they are now. And they wield enormous control over that data now. If they don't adapt, they're going to die out.

EDIT: Man, is it really that late? Great discussions today.
 
Dec 13, 2010
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Wow, this is still going?

I don't really blame the guy for posting a rumor, even if a little bit of extra research would have found it to be untrue.

My issue is he kept trying to defend it. Just say 'I fucked up' and move on, and stop interacting with people trying to prop this up as some kind of referendum on a greater issue.

Posting bad info won't hurt his chances of getting hired anywhere else in gaming journalism. Hell, this probably won't hurt his chances of getting hired at newspapers, magazines or any other publication. His interactions AFTER the fact might, unless he can convince any future employers that he learned his lesson.
 
Aug 10, 2010
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I really like Patrick's efforts to create quality stories rather than just pump out a ton of bullshit and reposts of other sites' stories.
Thats a good part of it. Nice original content that actually has some thought put into it, not another 'r games artz?'. He had the best article on that fgc mess, and a couple things i'd link to and cite If I weren't on my phone.

I mean, it could still get better. There are still parts that are terribly unprofessional (slang and jokes etc), but without that it would be dry and boring. So it's a tough balance that I'm sure will get better.
 
Jan 9, 2011
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Threads like these are why I will never find another forum as entertaining as GAF

I took Reporting I at my University for my major last year. In one semester of the basic, introductory class to reporting I am confident I am better equipped to be a game "journalist" than anybody involved in this whole fiasco. Not that you need a college class to learn that journalists need to, oh, I don't know, do research and write at a level higher than what the standard junior high student can achieve.
 
Oct 29, 2011
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Which lies would those be?
According to his posts on another forum, I am the one spreading lies about him. To Jason, a junior member of Neogaf posting an opinion about the matter represents "Lies By Neogaf." My posts are the only "lies" he has mentioned so far.

edit:
Proof he banned someone on kotaku for being upset with them on another site:
http://i.imgur.com/8CPLN.jpg
http://i.imgur.com/EQQFl.jpg
 
Sep 30, 2004
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All I was getting at, especially since he put himself in the position to be the focus, is that if he just came out and stated why he thought he was taking correct action and then qualified it by saying "but I was in the wrong, it was unprofessional and I apologize for the mix up" then I don't think there would be such hostility ... But he still should have either A) not engaged at all; or B) said he was wrong, and took responsibility for his actions professionally. Instead he's playing the victim card and acting downright childish about it.
Option C would be what he started with, which was engage and then use the evidence and your experience to make the call that you can live with, but everything escalated out of control and he did nothing good to stop it or himself.

If you're asking Jason to apologize for being a dick on Kotaku's forums and Twitter, absolutely that apology is overdue. If we're asking for an apology for being wrong with the news, go back and read his responses as well as the activity log of what was changed on Kotaku because it seems pretty fair to me the first actions he tried to take. It's his perogativge if he wants to print news I think is bullshit (but then again, I like most of us on this forum know nothing substantiated, I wasn't on 4CHAN and I've not talked to Play and I've got no friends at Rockstar or Sony who'd tell me what they knew about this.) I don't personally need an apology for bad reporting on a site I didn't read in the first place. (Although I do feel that Eurogamer deserves to pucker up big-time for starting this, so who's to say where the apology train should stop...) If he and anybody else involved want to apologize for their behavior in driving this affair to spin out of control as the flames built, apologize away.

Well, the fact of the matter is, companies are learning that they can cut out the middle men ... That's why games journalism needs to become exactly that, because once more and more companies pick up on that trend and run with it, they'll be even more in control of the flow of information than they are now. And they wield enormous control over that data now. If they don't adapt, they're going to die out.
I think I lost a little of your context, but you're saying that gaming sites should become specialists and focus on exclusive news? Maybe. They kind of already do. We're knocking on this news regurgitation for being hastily written and under-researched, but to the sites that ran this, it was a 5-minute nothing story.

As some people here have said, Giant Bomb didn't report this news. A) that's smart that they didn't fall for it (or at least didn't get confirmation back and so didn't run it,) but B) Giant Bomb is more concerned with creating videos and features than news. Its business is based around its user-generated content and editorially-driven material (I was actually surprised in clicking over that its news section is so big on the front page; not sure why, I seriously thought it didn't have a news column.) Even though GB has great newsmen, they spend most of their time doing other things.

The only problem is, the kind of first-look stuff that they're specializing in is the kind of stuff official Community Managers are doing internally. If Bomb isn't careful, the only First Looks they'll be first on will be shit games that publishers tried to hide, and that won't work for long. "Official News Sources" are taking over gaming coverage, and unless you're a site that doesn't care about funding its staff, it's hard to find a way to chart a different course.

=QUOTEEDIT FROM BELOW=

When giant bomb hired Patrick Klepik that was when they shifted from oh heres news to heres our attempt at real news and features. Also the community stuff is such a small part of giantbomb nowadays.
They didn't report on it because Patrick doesn't blindly post stupid crap.
Didn't know that. God, I hope community isn't a small part of the site, they use the same awesome tech as ComicVine don't they?

But I guess my saying that I didn't know GB was a news site kind of restates my point: "proper" games journalism is a hard way to build a site. You get thanks from people who take notice of your good standard practices, but unless you're constantly breaking exclusive stories, will anybody else find it?
 
May 12, 2009
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Put away your bed of roses. I'm moving in a bed of nails!

Apologies to Michael Penn.
you made me look something up on the interent today, MC Safety.
thus you have made an enemy.

he only problem is, the kind of first-look stuff that they're specializing in is the kind of stuff official Community Managers are doing internally. If Bomb isn't careful, the only First Looks they'll be first on will be shit games that publishers tried to hide, and that won't work for long. "Official News Sources" are taking over gaming coverage, and unless you're a site that doesn't care about funding its staff, it's hard to find a way to chart a different course.
fair point on eurogamer, and i get that you're just speaking on the general state of the industry, but i found this last paragraph troubling nonetheless.
 
Aug 10, 2010
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As some people here have said, Giant Bomb didn't report this news. A) that's smart that they didn't fall for it (or at least didn't get confirmation back and so didn't run it,) but B) Giant Bomb is more concerned with creating videos and features than news. Its business is based around its user-generated content and editorially-driven material (I was actually surprised in clicking over that its news section is so big on the front page; not sure why, I seriously thought it didn't have a news column.) Even though GB has great newsmen, they spend most of their time doing other things.
When giant bomb hired Patrick Klepik that was when they shifted from oh heres news to heres our attempt at real news and features. Also the community stuff is such a small part of giantbomb nowadays. They make gifs and the occaisional youtube remix and thats about it.

They didn't report on it because Patrick doesn't blindly post stupid crap.
 
Sep 30, 2004
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If GAF is going to be the ultimate news source, it has got to be responsible for the same actions and credibility checks that it is demanding from other sources.
i'm sure how you get to 300+ posts without understanding that GAF isn't anything. it's GAF. it's a messageboard. it's a collection of equally like and unlike minded people who's loyalties shift from thread to thread. GAF is not responsible for anything other than the actions of it's own members within the borders of GAF.
How can you even say that GAF isn't anything?

Dozens of people have posted in this thread alone that they come to GAF for all their news. GAF is something. And it is responsible for what it creates. I have 300+ posts here because I love this forum and the smart, well-rounded, self-governed community it attracts. This very post started with a mission: out out the poorly-done work of journalists. Yesterday I posted up news about a new iPad game, and it was the first thread I've started here in months because I know I'd get my ass handed to me if my thread was shit and my finding wasn't laid out responsibly. I'm not saying everybody is responsible for being good journalists on a resource like GAF, but if nobody takes on that role and the only purpose of a thread is the fucking LOLs, what's the point?

Get the fuck off of GAF if you think it isn't anything.

That's my honest assessment of the situation. Apparently he likes making threads about himself and he can't stop talking now that he's in the spotlight ... I was even going to follow up by saying I'm disinclined to continue updating the first post because I suspect that would just be giving him what he wants at this point.
I'm trying to give you the benefit of the doubt, I promise. You had a good thread (well, you had a good issue to champion, at the very least; I can't say I'm a fan of your tact, but your message is worthwhile.) And check out what's happened : EVERY SINGLE ONE of the sites you linked to as failure points posted a retraction. You won, dude. If you weren't being smug and spiteful (IMO, but others have called you on it too) throughout this whole process, maybe somebody would have taken note of that and given you some credit. Maybe even you could have enjoyed a bit of your own victory, and taken heart in knowing you have a win and some fan backing if you want to push on for further reform. Instead, your message is just drown in this personal vendetta with this Kotaku guy.

Go back and read your own OP. Is it still what you meant to accomplish with this thread? Or is it just giving yourself what you want at this point?
 
Feb 17, 2009
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I'm trying to give you the benefit of the doubt, I promise. You had a good thread (well, you had a good issue to champion, at the very least; I can't say I'm a fan of your tact, but your message is worthwhile.) And check out what's happened : EVERY SINGLE ONE of the sites you linked to as failure points posted a retraction. You won, dude. If you weren't being smug and spiteful (IMO, but others have called you on it too) throughout this whole process, maybe somebody would have taken note of that and given you some credit. Maybe even you could have enjoyed a bit of your own victory, and taken heart in knowing you have a win and some fan backing if you want to push on for further reform. Instead, your message is just drown in this personal vendetta with this Kotaku guy.

Go back and read your own OP. Is it still what you meant to accomplish with this thread? Or is it just giving yourself what you want at this point?
It's not spite, I don't even know the man outside of what he has done over the course of the past two days. It's those actions that have genuinely annoyed me and are continuing to do so. As you noted, the other sites posted their retractions and kept their heads down. Jason is not merely guilty of journalistic failures at this point. He acted like he could do no wrong, sought petty vengeance against his critics, and is now playing the victim. He had every chance to keep his head down and let it blow over. If he wanted to be the bigger man, he had every chance to rectify the situation and make some sort of an apology. Instead he tried to silence his critics in the most childish, hamfisted way imaginable.

And all this from a prominent member of the supposed gaming press.

You speak of a solution but have not offered any. The only one who can provide that is either Jason Schreier himself, or, if he is the editor in chief that he claims to be, Stephen Totilo. Until now I've continued updating the OP as a matter of principle because clearly the matter has yet to be resolved, even though I hold no great hope that there will ever be a resolution.

In sum, this:

CamHostage said:
If you're asking Jason to apologize for being a dick on Kotaku's forums and Twitter, absolutely that apology is overdue.
And not this:

Is what I'd like to see from a man who claims to be a professional and, beyond that, deigns to lecture about professionalism. No more and no less. I don't see this as something to achieve personal "victory" in, and by now you ought to have noticed that I'm not interested in getting "credit" for anything either. The only truly meaningful thing I've done is maintain a first post with quotes from wittier, braver, and more attentive posters than I.
 
Nov 5, 2010
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He really needs to let it go and say he (along with everyone else) messed up and they will do better next time. Move on, stop digging a deeper hole.

It's only March, but between this guy and the avenger controller guy we already have 2 contenders for videogame related fail of the year.
No way man, Jason just made a mistake copying news from other sites and then not owning up to not checking it properly and trying to make out like no-one should question his integrity. The Avenger situation was a nuke from orbit situation that will poison everyone involved for the rest of their time in the industry.
 
Jul 21, 2011
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In no time at all, the stupidity had gone mainstream:
Amazing.
Video game journalism at its best. It never changes. This reminded me of something I pulled off some years ago. id Software had just released/leaked some stuff and there was this curious little bit of code in it that seemed like it was meaningful. But it was all numbers and letters. I was posting in a forum I knew was frequently visited by game journalists back then and just threw out "Oh come on, everybody knows that's just the [insert made up encryption] code. All this says is "When it's done!"". Two hours later it had gone viral, it turned up on sites like Bluesnews and other popular sites at the time, nobody had ever even tried to verify it.

But this is a general problem. Basically don't take everything serious unless you have two seperate sources that tell you the same thing.
 
As someone who writes about videogames for a living (I refuse to call myself a "journalist"), I understand where Jason is coming from.

He wanted to one of the first to report on the news and break it. That, in turn, will be sourced by other sites, etc. I admit, he could have dug a little more to get to the bottom of it all, but he did send emails out to said companies asking for a comment.

I think my main problem I had with it was when he became defensive. Instead of just updating/posting: "I made a mistake, my bad" or some other thing, he kinda went the aggressive route which didn't look that good.

This incident is also one of the main reasons why I don't immediately jump on each "rumor" and supposed "leaks." I oftentimes check with detective GAF and see what's what.

This hasn't been more apparent than that "All American" DLC rumor for BF3 that popped out last month. I refused to report on it seeing as I honestly thought it was a bit sketchy that the source came from a Youtube channel of some guy doing commentary. Not to be ass, but that's not really credible, no?

Also. same thing with the supposed God of War IV teaser. I think I might be one of the few who referenced that the people here at GAF noticed the glaring misstep (ESRB rating) when I posted that news. Most sites just ran: "GoW IV Teaser OMG!" and that was it.

In a way, this is all perpetuated by how the sites earn money, too. Breaking a story, getting sourced and getting a ton of hits is how most sites earn money or get that lovely ad stream revenue. Not saying any of this is right, just that it seems to be part of the vicious cycle.

I think I can live with all that, to be honest. What I can't live with are supposed "celeb-videogame journalists" or those who think their opinions matter that much. Kinda makes me sick sometimes to see them acting all high and might on twitter.
 
Mar 3, 2010
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Every time Jason says something, he digs a deeper hole for himself. Meltdowns are very entertaining. I cannot believe that he tried to defend that crap, and saying that GAF is hating him. I guess he has as good of a proof for GAF hate as much much as those fake games.
 
May 20, 2009
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Just caught up on the whole deal. I'm lucky enough to be able to laugh at this so might as well laugh as hard as possible.

It's the followups that do it for me though. Don't really care about the initial blunder, as silly as it is.
 
Dec 5, 2007
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He wanted to one of the first to report on the news and break it. That, in turn, will be sourced by other sites, etc. I admit, he could have dug a little more to get to the bottom of it all, but he did send emails out to said companies asking for a comment.
Because BREAKING NEWS give clicks! Also, did he publish the news after waiting for some time to hear from S-E and others? Because I'm pretty sure he wrote the article, published it saying he e-mailed the companies, and plans to update it when he hears back. Which is equally lol-worthy.
 
Aug 13, 2009
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As someone who writes about videogames for a living (I refuse to call myself a "journalist"), I understand where Jason is coming from.

He wanted to one of the first to report on the news and break it. That, in turn, will be sourced by other sites, etc. I admit, he could have dug a little more to get to the bottom of it all, but he did send emails out to said companies asking for a comment.
Why not fact check before posting the article?

Eurogamer are to blame really, cos a reader sent them the image and they reported on it as if it was a fact. Kotaku used Eurogamer as their source.

I agree that the way he reacted has only made it 10 times worse, cos he could have just ignored it and it would have been forgotten about soon enough, but journalists need to take more consideration over what is and is not considered a valid source of information. If there's doubt, make that clear.
 
Sep 24, 2010
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Why not fact check before posting the article?
If spreading shit gives them money in return, why wouldn't they?

Traffic is the only word those guys knows. I used to work on a big news website (not gaming related) and it was "post fast & quick then dig up if it's not a fake", you don't want to miss an exclusive news and if it was a fake, well, just apology, people will forget in few days/weeks anyway. It hurts more to miss an exclusive news than falling for a fake, every newser will tell you that, because even when you fall for a fake or be hated, it generate traffic on your website by the guys hating you. :/

I'm sure many guys hating on that guy in the post, visited those links to check the story behind, for example.

PS : excuse my english.
 
Aug 13, 2009
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If spreading shit gives them money in return, why wouldn't they?

Traffic is the only word those guys knows. I used to work on a big news website (not gaming related) and it was "post fast & quick then dig up if it's not a fake", you don't want to miss an exclusive news and if it was a fake, well, just apology, people will forget in few days/weeks anyway. It hurts more to miss an exclusive news than falling for a fake, every newser will tell you that, because even when you fall for a fake or be hated, it generate traffic on your website by the guys hating you. :/

I'm sure many guys hating on that guy in the post, visited those links to check the story behind, for example.

PS : excuse my english.
I know exactly what you're saying, but getting caught out like this also damages a site's reputation.

Look at Eurogamer's original article: -

Online retailer Play.com has leaked four massive titles for PlayStation Vita: Monster Hunter Portable 3, Grand Theft Auto: Vice City Nights, Tales Of Innocence R and Final Fantasy Type-0 HD.

Eurogamer was alerted to this by reader el_pollo_diablo, who sent us the image displayed in this story.
And it then continued to talk about the games.

The opening line presents the information as solid fact. They could still have gone with the story, but they should have made it clear that it's just a rumour and that they're waiting to hear from the companies involved and will confirm/deny ASAP. This just makes them look even more unprofessional than they already looked (considering much of their news is copy and pasted straight from threads on here, lol).
 
Jun 27, 2011
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I think the reason Schreier acts the way he's done is because he's only used to dealing with critics on that other forum. He hasn't made a really big mistake that got a lot of people outside that forum attacking him, so of course he's not going to engage in civil discourse or just apologize. That would require admitting he was wrong, which would tarnish his shining career and Pulitzer prospects.
I am sure if there were a Pulitzer for Videogame Reporting, Schreier or some other fantastic Slowtaku reblog- er, REPORTER would have it in the bag every year.

Denial, ad hominem and name calling, and whining to moderators are his main Damage Control tools. He of course does have a few people that stick up for him unconditionally as well. It's a very tightly-knit community.
This is the reason I broke the confidentialty of that forum to post the relevant-to-the-discussion screenshots. He can't defend himself the same way here. But still, he still got me suspended on that other forum for a month and made a twitter post about how it means nothing and nothing happened and just move along if this topic turns up for you. Except you, blind51de, you should be banned.
You can bet he's checking this topic (for more enemies to ban on Kotaku, and perhaps to see if I post anything more damaging that'd get me banned on the other forum), and however many topics on the other forum there are about the subject. I'm told that the largest one has over 2000 posts in it.
Of course, this will all blow over in a few days. There'll be some Activision outrage or news about the Vita lineup, and people will forget about Schreier. The long march into mediocrity (and the Pulitzer, of course), will continue for him. Unless of course he's learned a lesson most journalists usually have pounded into their heads from the start: Check your facts, and for god's sake don't overlook the PRIMARY SOURCE.
 
May 25, 2011
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You guys are acting like a pack of wolves eh? you should work for the British gutter press :p

I mean, the guy fucked up - among many others, so what? People do that.

And what are you holding up such high standards for? for game journalism? come on! - it's been shit; and that shit widespread throughout the industry for decades?
 
Mar 3, 2010
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You guys are acting like a pack of wolves eh? you should work for the British gutter press :p

I mean, the guy fucked up - among many others, so what? People do that.

And what are you holding up such high standards for? for game journalism? come on! - it's been shit; and that shit widespread throughout the industry for decades?
It was not because because he fucked up. GAF reaction is to him trying to make excuses of this big fuck up, and accuse GAF of hating him.
 
Jul 26, 2004
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I'm coming into this thread relatively late, but is there some kind of list or record (or wiki or whatever) of gaming "journalists" who have had career-threatening screw-ups? I'd love to read something like that. It would make a change from the gaming media self-preservation bubble I keep myself in by only listening to Idle Thumbs and checking the occasional |OT| on here.
 
Dec 29, 2011
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Dude is desperate as hell.

NeoGAF is just about the most level headed forum around considering it's main subject matter and size. Really impressive how much earnest and honest discussion takes place here thanks to the policies of its handlers.
This. Also can't believe Jason isn't letting this die lol man last few pages have been interesting.
 
Jun 6, 2004
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You guys are acting like a pack of wolves eh? you should work for the British gutter press :p

I mean, the guy fucked up - among many others, so what? People do that.

And what are you holding up such high standards for? for game journalism? come on! - it's been shit; and that shit widespread throughout the industry for decades?
why weren't the others 'attacked' then? could it be because they didn't go wild trying to defend and justify?
 
Sep 13, 2011
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This shit cray. But more importantly, funny. This Jason guy's a hoot.

My favorite thing was one post where he obviously meant to write "insight" but spelled it "incite." Oh lawd. Died. of. laughter.
 
Sep 4, 2009
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That's nothing, here's a gem from the biggest celebrity news/gossip website in my country.




Translation:

Gallery: David cook was on the phone

Singer David Cook was talking on the phone near the Bevery Hills medicinal center.

...


You get 4 whole pictures of that huge event.
I have something to contribute!

Pad HD launch is a big deal, says Dyson
Exclusive: A good time to excite both consumers and workers


Apple iPad 3 launch - a big deal

The Apple iPad HD launch event is a massive deal for the company, according to Sir James Dyson, who explained the importance of making a big splash when you unveil your latest products.

Speaking exclusively to TechRadar ahead of the iPad 3/iPad HD launch, Dyson, whose own company puts great efforts into launches, believes that events are not just an opportunity to make your vision clear, but also to keep morale high internally.

"I think, with any new product, it's about explaining what you've done and what it is about," said Dyson. "A launch is a very god place to do that.

"I don't expect Steve Jobs wanted to spend too much time doing PR, so past launches were obviously a very good time to do it.

"It also allows you to excite your own employees. One of the big problems with developing new technology is that you can't tell everybody in the company about it while you are doing it, so the moment to tell them is when you launch.

"So it's very important both internally and to tell the world what you are trying to do with it.

"Obviously it's a commercial launch, but it's a little bit more than that because when a new product comes out it's the time that the public want to know about it."
Apple fan

Dyson is a confirmed fan of Apple products, having splashed out on an early Jobs computer, and has Macs, an iPhone and an iPad.

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It's a shame I didn't make a screenshot, because now they're redirecting the link to a general iPad 3 summary, but you can still find it if you search for it.




Can we all agree that it should be internet "journalism" and not just gaming "journalism"? I find it hilarious that bloggers complain when they're not treated as real journalists, but this shit is exactly why. I'm not saying all bloggers are bad and some of them do some fantastic work you won't find anywhere else, but they're the small minority. They rest is only doing copy/paste journalism at best.