wasn't it a swedish games industry group that released a statement on behalf of all the AAA studios? much like the ESA made a statement on behalf of pretty much every tech company in existence?
Yes and no. There are a few different Swedish initiatives here.
There's Diversi, which is an industry organisation for the promotion of diversity in games.
http://diversi.nu/project-organisation/
The project is formed in part by the industry organisation Swedish Games Industry, which is the biggest one around here. The Swedish Game Industry was also the organisation behind the study about how you could implement norm critical labelling.
Aside from that, there was an op-ed in SvD (one of Sweden's three biggest newspapers). Which had the heading "Sexism doesn't belong in the game world". This was signed not by an organisation but rather by individual game developers (however, most if not all of them naturally have connections to both Swedish Games Industry as well Diversi), even if the initiative probably game from one of the organisations (most likely Diversi as that's mentioned in the op-ed).
http://www.svd.se/opinion/brannpunkt/sexism-hor-inte-hemma-i-spelvarlden_4038953.svd
Signed by (notice that vd ≈ president/CEO):
ANDERS FRANK, forskare, Försvarshögskolan; ANN-SOFIE SYDOW, utbildningsledare, The Game Assembly; ANTON WESTBERGH, vd, Coffee Stain Studios; BIRGITTA LUNDVIK, vd, Hansoft; BRJANN SIGURGEIRSSON, vd, Image & Form; CHRISTOFER SUNDBERG, grundare och creative director, Avalanche Studios; DANIEL HASSELBERG, vd, MAG Interactive; DANIEL KAPLAN, affärsutvecklare, Mojang; DANIEL ÖHBERG, vd, Fragnet; DAVID POLFELDT, vd, Ubisoft Massive; DAVID ROSÉN, vd, Pieces Interactive; DENNIS GUSTAFSSON, medgrundare, Mediocre; EIRIK PEDERSEN, vd, Game-Hosting; ERIK ROBERTSON, grundare, Redikod; FREDRIK OLOFSSON, vd, Sensavis; FREDRIK WESTER, vd, Paradox Interactive; HÅKAN LARSSON, Furuboda Kompetens Center; HANS SVENSSON, prefekt, institutionen för speldesign, Uppsala universitet; JOHAN HÖGLUND, vd, Raketspel; JOHAN WESTIN, game director, Level Eight; KARL MAGNUS TROEDSSON, vd, Dice; KLAUS LYNGELED, grundare, Zoink; LINNEA AGNE, projektledare, PlaygroundSquad; LINUS FELDT, grundare och vd, Filimundus; MAGNUS ALM, CMO, Palringo; MAGNUS BJÖRKMAN, vd, Tension Graphics AB; MARTIN EKDAL, co-founder, Simplygon; MARTIN WAHLUND, vd, Fatshark; MARTIN WALFISZ, vd & Grundare, Planeto; MATTI LARSSON, vd/creative director, Zordix; MATTIAS MIKSCHE, vd, Stardoll; MATTIAS NYGREN, vd, The Station; MATTIAS OHLSSON, Pixelbite; MIKAEL NERMARK, COO, Starbreeze; OLA DE FREITAS, vd, Goo Technologies; OLA HOLMDAHL, vd, Tarsier Studios; OSKAR BURMAN, vd, Rovio Sverige; PER STRÖMBÄCK, talesperson, Dataspelsbranschen; PER-ARNE LUNDBERG, SVP, The Game Incubator; PETER LEVIN, vd, Forestlight; PIM HOLFVE, vd, Expansive Worlds; RICKARD FRISEGÅRD, vd, Stunlock Studios; SEBASTIAN KNUTSSON, grundare, King; SIGBRITT KARLSSON, rektor, Högskolan i Skövde; STAFFAN BJÖRK, professor, Göteborgs universitet; STEFAN HOLGERSSON, verksamhetsledare, Stiftelsen Teknikdalen; STEFAN ÖSTERGÅRDE, vd, Fuffr; TOM LÖYCHE, studierektor, Future Games; TOM OLSSON, vd, Bläck Studios; TOMMY PALM, styrelseledamot, Spelplan-ASGD
That said, they did not mention GG. But it was pretty obvious, as they referenced a previous article in the same paper which dealt with GG explicitly, when explaining why they were writing this.
I think the industry should have come out more forcefully towards GG early on. Doing it now would just fan the flames. That said, they've taken some pretty clear stances, and I think expecting big multinational corporations wanting to please their shareholders to come out directly at a "consumer revolt" is a bit much. It's a very, very, dangerous PR-move.