Loved to read that Slate piece, but I don't think, like its author seem to think, that gaming press that responded to the angry mob with the "Gamers are dead" kind of articles are addressing all their audience in a suicidal autophagic move. That would be obtuse like he says in his article opening. "Gamer" in quotations, is more or less defined in all those articles as the hyperconsumer, narrow minded, loud, toxic, vitriolic and filled with hatred, nebulous group that is steering this concerted campaign, and their thesis is that that group of people is on the way to extinction. Now, this is the point where I agree with Slate's author again. This is only wishful thinking, and naive. This group is fed by the industry and themselves return the favor in a symbiotic relationship. These people are early adopters, day oners, the premium valued eyeballs and opinion makers or breakers of this industry. They're loud and powerful. They won't disappear. They represent too much money to suddenly disappear.