Oh my God! Geoffrey the Giraffe is the mascot for Toys R Us. When was the last time Toys R Us has been important around E3? I'll tell you:
On May 11, 1995, at the first Electronic Entertainment Expo (E3), Kalinske announced that the "Saturnday" date was a ruse and that the system was being released nationwide by four select retailers (Toys "R" Us, Babbage's, Software Etc. and Electronics Boutique) immediately.