Just ordered Dead Island from GMG and used the 20% off code (Thanks for the code). It's only 27 Euro (approx. 38,5$), but that's still cheap for me since most new Steam games are released for 40 Euro (approx. 57$) with a 10% discount. Still weird that when I connected to GMG with my Windows PC it showed me Euros and with my Ipad (on the same network) it showed pounds. So I registered via my Ipad, because the prices in pounds are a lot cheaper .
Glad we have a thread for GMG now, they deserve the recognition - their prices on new releases are great, especially with the vouchers, and their support is top notch. They keep their Twitter account regularly updated with info on release of keys etc, and they respond on their Facebook page too - I asked a question and got a response within one minute.
Hoping they'll have similar deals to now when/if they manage to get Saints Row 3 and Skyrim for sale.