Halo: Reach Live Action Ad

GhaleonEB

Member
Jun 7, 2004
77,909
2
1,490
Oregon
Because it shouldn't be buried in the GamesCom thread.

Youtube | Note: People are posting campaign spoilers in the youtube comments. Be careful.

High quality WMV download (Click on "Deliver Hope".)

I thought it was better than the Halo 3 diorama, which I was not fond of, by a wide margin.

From the other thread, regarding the context of the ad, from Bungie:

ManCannon said:
I've spoiler tagged our perspective on this ad:

you guys nailed it - essentially this is Kat pre-arm loss - the mission in which she lost it - and presumably the original noble six you replace at the start of Reach the game. This was Bungies position, that it's not actually on Reach - but its intentionally nebulous. Casual fans won't care and will assume it's Reach, hardcore fans know it cant be. You guys are Halo CSI - can't get nuthin past you :D
 

GarthVaderUK

Banned
Dec 3, 2006
7,229
0
0
Great trailer! :D

May as well bring ManCannon's post over here too:
ManCannon said:
Speculation is awesome. :)
I've spoiler tagged our perspective on this ad:

you guys nailed it - essentially this is Kat pre-arm loss - the mission in which she lost it - and presumably the original noble six you replace at the start of Reach the game. This was Bungies position, that it's not actually on Reach - but its intentionally nebulous. Casual fans won't care and will assume it's Reach, hardcore fans know it cant be. You guys are Halo CSI - can't get nuthin past you :D

Glad people enjoy it, turned out pretty sweet overall IMO.

Time for mega marketing to glass your wallets. :lol
Edit - I see you've just added it!
 

RSTEIN

Comics, serious business!
Mar 22, 2007
10,803
0
0
As always amazing.

And they'll probably prove yet again that they can't capture any of that atmosphere in their games.

Pumped for Reach!
 

Dabanton

Member
May 25, 2007
25,537
0
0
gdt5016 said:
That was good.

I'm suprised MS hasn't gone on another H3 like advertising campaign.
Well the game isn't out until September 14th i expect they'll be ramping up soon.
 

derFeef

Member
Jan 21, 2010
37,914
0
0
I am just happy that my favourite Spartan from Noble Team gets the most sreentime. :D
Very awesome trailer. No make me a movie :p
 

jagowar

Member
Jun 13, 2009
2,089
0
0
Watching stuff like that just make me more mad the Halo movie still hasn't been made. We really need a big breakout videogame movie and halo could have been it (don't really see any of the other videogame movies in the works being that big breakout hit assuming they ever get made).
 

GarthVaderUK

Banned
Dec 3, 2006
7,229
0
0
gdt5016 said:
That's like two/three weeks away though.
IIRC the Halo 3 'Believe' campaign didn't ramp up until 2 weeks from launch. Apparently Reach's campaign is MS's biggest spend on advertising a game yet.
 

gdt

Member
Oct 20, 2007
40,449
1
0
29
Pennsylvania
GarthVaderUK said:
IIRC the Halo 3 'Believe' campaign didn't ramp up until 2 weeks from launch. Apparently Reach's campaign is MS's biggest spend on advertising a game yet.
Really? My memory must be hazy then, I guess.
 

Akia

Member
Jan 18, 2005
8,459
0
0
Are there going to be more ads like this? Man this was strangely emotional and I'm not even a Halo fan. I think its because it looked like there was a lady in the armor.
 
Oct 8, 2009
16,991
4
0
Very nice, but I still feel nothing like I did during the Halo 1, 2, 3 launches. I blame ODST and Wars, for making this less epic than it should!


Very nice humming music:D
 

Shake Appeal

Member
Oct 26, 2006
17,542
0
0
Akia said:
Are there going to be more ads like this? Man this was strangely emotional and I'm not even a Halo fan. I think its because it looked like there was a lady in the armor.
There was. Her name is Kat. She's a character in Reach.
 

John Harker

Definitely doesn't make things up as he goes along.
Feb 26, 2005
17,582
0
0
Santa Destroy
I love the high concept of these ads, considering the primary demographic of those that play it :lol

Comments on the video, hell, even the Monument website, look how the only clear things to come in so far are the guns - not the faces of the character, and the female Spartan is barely lit up. Oh well. They know what their doing, that demo will buy the game regardless. So let's class up the consumer conversation to convert the nonbelievers! (hint: it works)
 

ShapeGSX

Member
Dec 17, 2007
2,244
100
865
Dabanton said:
Well the game isn't out until September 14th i expect they'll be ramping up soon.
They've actually been running Reach TV ads for the past ~month. And they ran a ton of TV ads just for the Halo Reach Beta.
 

Shake Appeal

Member
Oct 26, 2006
17,542
0
0
John Harker said:
I'm not talking about the marketing sell sheet target market.
I'm talking about the multiplayer voice chatters.
In my experience, they are predominantly 18-35 too. Vast bulk seem college-aged.

I mean, there's no doubting there are plenty of kids playing Halo, but it's a Mature-rated game, and its ads and marketing are typically aimed at the people who care about its fiction and other elements beside screeching obscenities in a multiplayer lobby.
 
May 24, 2007
3,601
0
0
...Here's my thing: I think the trailer looks (aesthically) awesome, it visually conveys the world of Halo perfectly. But on a emotional level, it lacked weight. I felt nothing whatsoever. I assume its because I'm not familiar (nor particularly interested..) in the halo lore, history, etc.
 

Scarecrow

Member
Jun 21, 2007
4,850
0
925
Man, Halo armor looks pretty goofy in real life.

On a related note, has anyone seen that recent phone(?) commercial where they have a Master Chief-alike character running around fighting aliens? When I first saw that I thought it was for Reach :lol
 

SapientWolf

Trucker Sexologist
Jul 4, 2004
35,737
0
0
John Harker said:
I love the high concept of these ads, considering the primary demographic of those that play it :lol

Comments on the video, hell, even the Monument website, look how the only clear things to come in so far are the guns - not the faces of the character, and the female Spartan is barely lit up. Oh well. They know what their doing, that demo will buy the game regardless. So let's class up the consumer conversation to convert the nonbelievers! (hint: it works)
I think they do that on purpose. It's an interesting change since most western media puts the focus on the characters. In Halo the focus is on the events.