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[GhaleonEB]

Because it shouldn't be buried in the GamesCom thread.

Youtube | Note: People are posting campaign spoilers in the youtube comments. Be careful.

High quality WMV download (Click on "Deliver Hope".)

I thought it was better than the Halo 3 diorama, which I was not fond of, by a wide margin.

From the other thread, regarding the context of the ad, from Bungie:

I've spoiler tagged our perspective on this ad:

Spoiler

you guys nailed it - essentially this is Kat pre-arm loss - the mission in which she lost it - and presumably the original noble six you replace at the start of Reach the game. This was Bungies position, that it's not actually on Reach - but its intentionally nebulous. Casual fans won't care and will assume it's Reach, hardcore fans know it cant be. You guys are Halo CSI - can't get nuthin past you

 

[Gravijah]

Very good.

 

[Devin Olsen]

I've said it once but it deserves to be said again.

This is truly epic, very nicely done.

 

[gdt]

That was good.

I'm suprised MS hasn't gone on another H3 like advertising campaign.

 

[Miggytronz]

sex

 

[Dabanton]

Very cool.

 

[GarthVaderUK]

Great trailer!

May as well bring ManCannon's post over here too:

Speculation is awesome.
I've spoiler tagged our perspective on this ad:

Spoiler

you guys nailed it - essentially this is Kat pre-arm loss - the mission in which she lost it - and presumably the original noble six you replace at the start of Reach the game. This was Bungies position, that it's not actually on Reach - but its intentionally nebulous. Casual fans won't care and will assume it's Reach, hardcore fans know it cant be. You guys are Halo CSI - can't get nuthin past you

Glad people enjoy it, turned out pretty sweet overall IMO.

Time for mega marketing to glass your wallets. :lol

Edit - I see you've just added it!

 

[Brolic Gaoler]

One of the best ones, here's hoping for an extended version.

 

[RSTEIN]

As always amazing.

And they'll probably prove yet again that they can't capture any of that atmosphere in their games.

Pumped for Reach!

 

[Dabanton]

That was good.

I'm suprised MS hasn't gone on another H3 like advertising campaign.

Well the game isn't out until September 14th i expect they'll be ramping up soon.

 

[gdt]

Well the game isn't out until September 14th i expect they'll be ramping up soon.

That's like two/three weeks away though.

 

[NH Apache]

Holy jetpack Batman.

Wow.

 

[Zeouterlimits]

Awesome, thanks for the post Brian, and apologies to Mik for doubting you, I had thought when the pics leaked that she had had the robotic arm.

 

[derFeef]

I am just happy that my favourite Spartan from Noble Team gets the most sreentime.
Very awesome trailer. No make me a movie

 

[jagowar]

Watching stuff like that just make me more mad the Halo movie still hasn't been made. We really need a big breakout videogame movie and halo could have been it (don't really see any of the other videogame movies in the works being that big breakout hit assuming they ever get made).

 

[GarthVaderUK]

That's like two/three weeks away though.

IIRC the Halo 3 'Believe' campaign didn't ramp up until 2 weeks from launch. Apparently Reach's campaign is MS's biggest spend on advertising a game yet.

 

[ShinAmano]

Incredible.

 

[gdt]

IIRC the Halo 3 'Believe' campaign didn't ramp up until 2 weeks from launch. Apparently Reach's campaign is MS's biggest spend on advertising a game yet.

Really? My memory must be hazy then, I guess.

 

[Akia]

Are there going to be more ads like this? Man this was strangely emotional and I'm not even a Halo fan. I think its because it looked like there was a lady in the armor.

 

[Hypertrooper]

Hype, Hype, Hype(rtrooper), hype. Just a few weeks to go.

Now i need only a official announcement of the OST and i'm happy.

 

[Vigilant Walrus]

Very nice, but I still feel nothing like I did during the Halo 1, 2, 3 launches. I blame ODST and Wars, for making this less epic than it should!


Very nice humming music

 

[Gomu Gomu]

This is a good year for trailers.

 

[REV 09]

ODST>Halo 3>Reach

the music and sound design in this one wasn't as gripping as the first 2.

 

[feel]

So awesome

 

[yoopoo]

Amazing, looks better than Killzone 3.

 

[neoism]

Time for mega marketing to glass your wallets.

:lol

 

[Hydranockz]

I think its because it looked like there was a lady in the armor.

Oh but there was

 

[SapientWolf]

Amazing, looks better than Killzone 3.

Why would do this?

 

[Brolic Gaoler]

Amazing, looks better than Killzone 3.

Er, you know that was a live action trailer right?

 

[Shake Appeal]

Are there going to be more ads like this? Man this was strangely emotional and I'm not even a Halo fan. I think its because it looked like there was a lady in the armor.

There was. Her name is Kat. She's a character in Reach.

 

[John Harker]

I love the high concept of these ads, considering the primary demographic of those that play it :lol

Comments on the video, hell, even the Monument website, look how the only clear things to come in so far are the guns - not the faces of the character, and the female Spartan is barely lit up. Oh well. They know what their doing, that demo will buy the game regardless. So let's class up the consumer conversation to convert the nonbelievers! (hint: it works)

 

[Shake Appeal]

I love the high concept of these ads, considering the primary demographic of those that play it :lol

Oh, u mean 18-35 year-olds?

 

[Stinkles]

Deliver Hype.

Spoiler

amirite?

 

[ShapeGSX]

Well the game isn't out until September 14th i expect they'll be ramping up soon.

They've actually been running Reach TV ads for the past ~month. And they ran a ton of TV ads just for the Halo Reach Beta.

 

[spats]

Amazing, looks better than Killzone 3.

You shouldn't do that.

 

[ZROCOOL]

Bungie nailing it like always.

Amazing job

 

[mikeGFG]

Bungie are the mofugggin hype masters.

 

[Zeouterlimits]

Deliver Hype.

Spoiler

amirite?

Possibly the cleverest thing you've ever said.

Spoiler

How sad for you.

 

[John Harker]

Oh, u mean 18-35 year-olds?

I'm not talking about the marketing sell sheet target market.
I'm talking about the multiplayer voice chatters.

 

[Shake Appeal]

I'm not talking about the marketing sell sheet target market.
I'm talking about the multiplayer voice chatters.

In my experience, they are predominantly 18-35 too. Vast bulk seem college-aged.

I mean, there's no doubting there are plenty of kids playing Halo, but it's a Mature-rated game, and its ads and marketing are typically aimed at the people who care about its fiction and other elements beside screeching obscenities in a multiplayer lobby.

 

[metareferential]

Deliver Hype.

Delivered.

 

[Miggytronz]

Delivered.

 

[Jonsoncao]

<3 Kat

 

[BrLvgThrChmstry]

...Here's my thing: I think the trailer looks (aesthically) awesome, it visually conveys the world of Halo perfectly. But on a emotional level, it lacked weight. I felt nothing whatsoever. I assume its because I'm not familiar (nor particularly interested..) in the halo lore, history, etc.

 

[Scarecrow]

Man, Halo armor looks pretty goofy in real life.

On a related note, has anyone seen that recent phone(?) commercial where they have a Master Chief-alike character running around fighting aliens? When I first saw that I thought it was for Reach :lol

 

[XenoRaven]

Would it ruin it for anyone if I asked what Kat's AA was and why she didn't use it?

 

[Prine]

THE TIME HAS COME!!

 

[SapientWolf]

I love the high concept of these ads, considering the primary demographic of those that play it :lol

Comments on the video, hell, even the Monument website, look how the only clear things to come in so far are the guns - not the faces of the character, and the female Spartan is barely lit up. Oh well. They know what their doing, that demo will buy the game regardless. So let's class up the consumer conversation to convert the nonbelievers! (hint: it works)

I think they do that on purpose. It's an interesting change since most western media puts the focus on the characters. In Halo the focus is on the events.

 

[cazosozey]

Would it ruin it for anyone if I asked what Kat's AA was and why she didn't use it?

She had sprint duh

 

[FlawlessCowboy]

AWESOME!