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Business Game Dev Hasbro Opens A New Division To Develop AAA Game Titles

IbizaPocholo

NeoGAFs Kent Brockman
Dec 1, 2014
30,548
37,317
1,415
ibiza

Hasbro‘s Wizards Of The Coast division (previously a subsidiary) has opened up a new digital games division called New Raleigh-Durham Studio to develop AAA titles (for PC and Consoles) based on Hasbro properties.

This new division is lead by game industry veterans from big companies such as WB Games (Hitman series, Batman: Arkham series, etc.).

As first announced during Hasbro’s 2021 Investor Event, this new studio is currently aiming to produce games for Transformers, G.I. Joe, Micronauts, and Ouija.

As the first project, this North Carolina-based company will tackle G.I. Joe as a 3rd Person Action-Adventure game. The studio is now hiring for various positions such as Art Director, Lead Animator, Lead Game Designer, and Technical Director.

During a recent interview with Stifel Investment Bank, Wizards Of The Coast CEO Chris Cocks stated that Hasbro is aspiring to have a fully-fledged in-house digital games division to cater to a demanding video game market.

It won’t be long before we hear about other games including Transformers.
 

SlimeGooGoo

Party Gooper
Jun 29, 2020
3,510
9,468
680
this new studio is currently aiming to produce games for Transformers, G.I. Joe, Micronauts, and Ouija.
Cary Elwes Laughing GIF
 

Castef

Mambar
Sep 7, 2011
5,878
482
1,135
Italy
it.ign.com

Hasbro‘s Wizards Of The Coast division (previously a subsidiary) has opened up a new digital games division called New Raleigh-Durham Studio to develop AAA titles (for PC and Consoles) based on Hasbro properties.

This new division is lead by game industry veterans from big companies such as WB Games (Hitman series, Batman: Arkham series, etc.).

As first announced during Hasbro’s 2021 Investor Event, this new studio is currently aiming to produce games for Transformers, G.I. Joe, Micronauts, and Ouija.

As the first project, this North Carolina-based company will tackle G.I. Joe as a 3rd Person Action-Adventure game. The studio is now hiring for various positions such as Art Director, Lead Animator, Lead Game Designer, and Technical Director.

During a recent interview with Stifel Investment Bank, Wizards Of The Coast CEO Chris Cocks stated that Hasbro is aspiring to have a fully-fledged in-house digital games division to cater to a demanding video game market.

It won’t be long before we hear about other games including Transformers.
Time to have a proper Heroscape videogame.

It could be huge.