Excellent, I can finally comment on this. (Thanks, GAF admins!) In case it need be said, I'm the dude behind bringing Recettear to Steam and the West.
Anyway, as far as concepts go, I largely agree with the OP. Even though it's tapered somewhat over the years, the PC market in Japan is still home to a number of gems, and the biggest concentration of precious minerals in the entire PC scene is in the hands of Falcom. It's almost criminal that Trail of the Sky isn't available in the West, seeing as how there's a very good argument for that being the best JRPG of the past
decade and Japan's answer to Mass Effect (before Mass Effect even came out, no less!)
I can't go into the specifics of Recettear's sales yet (we're under NDA with Steam) but looking at the charts, you guys can probably guess what's going on. I will say this: Valve is now aware that there's a whole market segment out there they haven't been servicing at all, and it's willing to use Steam and buy product. I'm very hopeful that we've propped open a door here - one that will help Japanese devs realize that, with a good game, Steam is a possibility, and that money can be made there; and one that'll help Western digidistros realize that there's money to be made in this segment beyond obscure stuff like J-list.
Like I said in
one particular interview - if nobody else had gone for it, we'd be going for Trail of the Sky if Recettear is successful enough to pay us a living wage. The market is, unquestionably, there. All it's waiting for is for someone to bring top-flight content to it, and the floodgates will open. And Falcom's lineup is essentially a river of gold just waiting to be exploited. XSeed has those rights now, and so the lever to the gate is in their hand.
(I'll say this much though, we learned the hard way that you need mouse control for Western gamers. God I shudder at thinking how many sales we lost because people didn't bother to check the controls and couldn't figure it out.)
On that note, though, there's something else that any Falcom game, or any JRPG coming to Western digidistro would need, though:
a demo. I can't emphasize this enough, the demo has beyond a shadow of a doubt been our most powerful sales tool thus far. It's turned skeptics into believers right before our eyes more times than I can count. A strong Trail of the Sky demo or similar would have a similar effect on getting people to buy the game - give them enough plot to get them interested, then sell the rest of the game to them. It's worked well for us so far.
Also:
To be honest, all of these have to do with
exposure - being total industry outsiders with absolutely zero contacts when we started, things like the SA thread were the only ways we had of getting any visibility at all since places like Gamespot, IGN, 1UP and the like adamantly refused to pay any attention to us. Hopefully with a company like XSeed, they have the contacts in place to make the larger media centers cover the game and care a little bit, thus giving any Falcom game even higher exposure.
I'll tell you this much, though - the demand is there. There's absolutely, positively no question of that. A substantial portion of our current fans seem to be existing RPG fans.