On Wii U, we launched Nintendo Network IDs, which are abbreviated as NNIDs. This is the first step of our efforts to transform customer relationship management from device-based to account-based, namely, consumer-based, through which we aim to establish long-term relationships with individual consumers, unaffected by the lifespans of our systems. Our future platform will connect with our consumers based on accounts, not devices.
Of course, when we do launch new hardware in the future, rather than re-creating an installed base from scratch as we did in the past, we wish to build on our existing connections with our consumers through NNIDs and continue to maintain them. Another very important point that we need to consider is how we will incorporate smart devices into Nintendo platforms, which were composed solely of Nintendo hardware in the past.P
Well, it looks like it's gonna happen guys. No idea when, but Iwata has officially announced that they will be ditching the garbage ass method of device based accounts aka accounts that are tied to your account. This is a huge improvement, and a sign that things WILL change for the better. Personally this was the major bombshell announcement from the investors meeting yesterday. I wonder if this will mean crossbuy for 3DS and Wii U?