Sony aren't doomed and anyone saying otherwise is being silly, but come on this has really shown up the PS PR machine, don't you agree? After Jason's article hit, Sony should have released a short statement clarifying the situation, that would have stopped this in its tracks.
No they really don't. If you're kid starts screaming for candy, you don't give it to him. You ignore him. If you do, you teach him he needs to scream in order to get candy. Not responding to slander and fake outrage is the way to go and the most professional thing to do. Sony doesn't need dudes like Aaron Greenburger participating in Twitter console wars. They're better than that en they should be. They have a set path for releasing information and don't deviate from that. It's fine.