Well it's almost midnight, and I'm still baffled not only by Nintendo's illogal decision, but also the people willing to defend it. But then again, I know fanboys who think the Virtual Boy is a better handheld than the PSP.
Naming your home console after an incorrectly spelled word such as "we" doesn't seem like the best idea, and I can only imagine the kinds of mushrooms people must have been taking to concoct such a decision. I don't think the average casual gamer is going to respond to this in a positive manner; instead, I can see them laughing this off.
Nintendo gained a lot of momentum with the unveiling of Red Steel, only to follow that up with this emense PR disaster. All of Perrin Kaplan's Jedi powers will not be able to pursuade people that this is a "cool" name, or a good one. It's especially sad when you consider how childish "Wii" really sounds. The Gamecube suffered from being labeled as the "kiddie" console of the previous generation, and it never recovered from the purple lunchbox image. By naming their console after a "universal" word that sounds more like a universal body function, Nintendo has once again cornered themselves. Obviously the games are more important to a console than its name, but public perception is extremely important. Nintendo has constantly dropped the ball with respect to marketing, and this is just another sad turn of events in that regard.