I'm in the same boat. I feel like it does a really poor job of explaining to you the flow of events. I end up just going to whatever's on the map and doing it. Still fun, just not as straight forward as FH2.
Game looks so good though.
Count me as one trying to love this game but usually have no clue on what to do.
And it drives me insane when I am greeted with "Press X to enter Festival".
I press X and...
What I expect to happen, - a huge event board of specific things to complete to win that festival. Pick and choose, fast travel if you want, etc.
What happens, I get a nice picture of my car in a garage.
I think it looks gorgeous, I just hate wasting my time driving around with nothing to do. I keep having to talk myself into launching it.
I also worry that I am not using the right car for the right event, does it even make a difference. The game should let you change your car on the fly before the event instead of quiting, driving miles back. then drive back.
Maybe it lets you, I just haven't figured out how.