The trailers/teasers have done nothing for more, nor have they given me the slightest idea of what this is about outside of "let's make a bunch of money." And everything seems to have been shot like a non-cinematic television show. Bleh
Looked around, opening night in Holland is all 3D, which sucks because it's post-production 3D, which sucks by default. In this case it's a missed oppurtunity, because Real3D would've been sweet for the Iron Man flight sections, considering the wingsuit-scene from Dark of the Moon was totally out of this world in terms of 3D-experience.