Okay last post on this subject by me(at the very least this shows mehdi_san isn't completely naive in his questioning) But this is a gaming and line related(ps3) article!
Written by one of the foremost foreign Japanese media researchers. Basically states due to Japan's unique centralized consumer media message, you had fads that created lines for almost anything(however this trend is losing it's traction as shown with) the ps3 launch
Ever since I first lived in Tokyo back in 1998, the concept of lines/queues has always been inextricably central to my understanding of Japanese consumer culture.....
A Bathing Ape's Busy Work Shop Harajuku with hundreds of Japanese youth to buy an $80 red-and-white border shirt with a small Ape face tag on the sleeve. Three hours for a single piece of clothing?
Sure, there are lines often in the U.S. for certain consumer goods (Tickle-Me-Elmos at Christmas et. al), but there seems to be such fundamental dissent against the idea in such a efficiency-obsessed, competitive society, leading to pushing-and-shoving, sour attitudes, and verbal sparring........ On that fateful August day in Harajuku, the kids lining up failed to show any signs of discontent or annoyance. I can't remember much excitement on their faces, but I instantly became intrigued by their pleasant resignation to the situation.
the Japanese line up for access to exclusive products - most often fashion goods made intentionally rare by producer intention. Often though, the centralization of the media system and the obsessive adherence to the media message by consumers mean that some stores with no structure in place to deal with a mysterious massing of customers start getting hundreds of people one morning in search of their cream puffs
There was something "Japanese" about the cold social harmony of peaceful queuing, but when the stakes get this high, propriety and innocence will be pushed aside by the sinister forces festering underneath. Blame foreigners or globalization or the yakuza or capitalism in toto but the Japan-style queue is probably facing demise.
The ubiquity of lines in Japan, however, transformed the occurrence from commerce malfunction to visual sign of success. The Ape lines in Tokyo may have been a nightmare for the staff, but the queue started looming so large in the Ape legend that I caught the Osaka store in 2000 clearly limiting customer entry to two in the store at a time to create a conspicuous backup.
Awesome thread :lol And thanks FINALFANTASYDOG for the 2 articles, it was an interesting read. My favorite part was this one:
In an article published in The Japan Times in summer 2007, a Japanese woman confessed that she enjoyed queuing outside shops and restaurants and that she usually joins the line before asking the person in front of her what kind of product is sold
You gotta love you some massive Japanese game launch like this. It just does something to create interest and excitement. I wish America had similar launches for the more hardcore (non CoD/Madden/GTA) games like this.
I can answer this question: Yes. Here in Singapore, a few years back there was a new donut shop which opened in the city area called Donut Factory. It got really good word of mouth, and there was always a huge queue for it, even months after it opened. People would queue for hours after work just for a box of donuts. It only got better after they opened more outlets, and people eventually got tired of the donut trend.
Nice debut for GT5, a bit short of what I expected (500k for the game and 80k for the PS3) but got pretty close to it.
Next week will be really interesting, we have the MHP3 launch, Tales of Graces on PS3 and of course we have to see what kind of legs GT5 has and if Wii will continue to rise as we get close to Xstmas.
Same as krispy kreme in Thailand. I didn't know KK had a presence in Asia until recently.
The big thing in dc and some other major cities in the US is lining up for cupcakes. It's surprising to see a line around the block for cupcakes when a store down the street is empty and you could just buy a full cake and walk out the door.