To be more specific, Bravely Default was the new JRPG series from the company that publishes Final Fantasy and Dragon Quest and was trying to appeal to people who bought millions of copies of old FF games like FF5 and FF6. It's even full of Final Fantasy jobs and monsters that fit well in the FF universe (or were even actually FF bosses). There's a ton of brand strength behind the game despite the fact it's in theory a new IP. It's kind of like how Destiny is a new IP, but it's built on the formula of Borderlands, built by the developers of Halo, and published by what was then the biggest publisher in the industry. A ton of developers could never have that.
For Legend of Legacy, its sales are so low that it's only a great result for FuRyu. It'd probably be a stronger argument to stay away than it would be to come on board unless you're a company like Idea Factory where that kind of sales volume from a no name publisher seems really attractive.
Ahh I see what you meant.
Yes, now that I think and look at it, BD is a bad example for what I was thinking. I think that FuRyu and LoL, though, are more along the lines of what I am thinking that other studios would do to build an audience. The sales of the title are good for FuRyu but would they not be good for an equally small budget title from another dev/pub in the hopes of long-term growth? There's always the possibility of a title taking off, as well, under the enormity of the 3DS's populace.
Would there be much risk in such a title? Do those risks greatly outweigh the chance at long-term growth?