ZeroTolerance
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- May 23, 2007
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Will Rockstars big gun decide the console war?
Microsoft is shitting itself. The console war has been raging hard for over two years, and it is all set to come to a head on April 29th. The day GTA IV releases. At that moment Microsoft could lose the fight and they know it!
Youve heard of console shifters before: games that go so supernova that their very existence is reason enough for many users to invest in an entire console. The Grand Theft Auto series is a genuine console shifter. And it also happens to be a PlayStation brand.
Yes the series has gradually become multi-format, almost begrudgingly, over the years, but the truth of the matter is that the brands PlayStation and GTA are snugly intertwined. Each game in the GTA III trilogy (the original, plus Vice City and San Andreas) debuted on the PlayStation 2 well before it saw the light of day on the competing Xbox. GTA and Sony helped each other become the biggest game series and biggest console in the world.
Heres a telling statistic - it is estimated that San Andreas sold just under 14 million units across the two formats: 12 million of those were on the PS2. But this time its different; the slate is clean, right? Same day release across both formats in a new generation of gaming changes things, surely?
Its not that simple: its not even a question of which is the better console as it certainly looks like the Xbox 360 version will be the superior buy. Its because a large proportion of GTAs fans arent traditional gamers. Theyre casual gamers who couldnt resist the style, flair and gameplay offered by Rockstar and added a GTA to their library of Need for Speed, SingStar and FIFA. And as such, millions of GTA fans are not up to speed on the console war thing. They dont care which format has the best games, offers the superior online service, or has the more proficient hardware. They see GTA, and they think PlayStation.
We heard something the other day, a line of dialogue that must scare Microsoft to death. It came from the mouth of a twenty something electrician as he installed a car stereo for a mate. He said I bought my PS3 to play GTA IV.
That wasnt the comment of a fanboy, or an educated decision by a gaming enthusiast who had weighed up all the pros and cons of the two systems: it was simply all he knew. There was a GTA coming out, so he went and bought a PlayStation. Microsoft is desperate to change that mentality, but what started as a broad plan has seemingly deteriorated into panic. Heres how
Phase 1: The first knowing nod from the Soft that GTA IV was going to be a pivotal point in this generations console war came a long time ago, when they brokered a deal for exclusive content. 50 million dollars they paid, US that is, to provide the legions of GTA fans with a reason to buy an Xbox 360 instead of a PS3. That is a shit-load of cash! It reveals just how important Microsoft see GTA IVs release because theyll need to ship a lot of consoles, a lot of software and a lot of Microsoft Points to come out a winner on that one.
Phase 2: The well-pay-you-to-opt-for-the-Xbox 360 option. You would have heard over the last few days that if you pre-order the Xbox 360 version of GTA IV from selected retailers across the country, Microsoft will hand you 500 Microsoft Points. Theyll give you $8.25.
Phase 3: After paying for episodic content, and then offering to pay you, Microsoft has more cash to sacrifice in waving the GTA IV flag as vigorously as possible over their console. A price-drop. Not in Oz, not yet anyway, but elsewhere, including Europe.
At least with this step, Microsoft has a fighting chance of attracting the casuals away from the PlayStation brand. In fact, since the price-drop the console has been selling quite well we are told, with reports of a 40% increase in sales. Theres nothing like an opportunity to save a bit of cash to lure those in the cheap seats.
FULL ARTICLE
Not trying to start nothing, i just thought the author made some good points and some shitty ones as well..so what you guys think ?