Microsofts Hunert Smoke
Banned
Microsoft has since end of 2016 revamped their localization teams, especially in Asia, along with improvements for Europe and Africa.
The Xbox One for most of its life post launch had initial hype but lack of localization was a big complaint among countries like S.Korea, Ghana, Kenya, Malaysia, Germany, etc.
Although most people downplay the important of this you can find many articles from local media, that really shows that only maybe in some countries in Europe, can you get away with no real localization and having only English voice acting, or as a band-aid, local subtitles. This was a big deal that greatly hurt Microsoft in many regions, especially for the ones it released late in. Some dominant Xbox countries like Ghana/Brazil were taken for granted due to the competition not really being around but you can notice the drop in sales over the years as MS coasted and basically tier 5'ed those regions.
Countries like Germany and other European countries have flipped more Sony since Xbox One localization has been worse than Xbox 360 localization, and of course Eastern Europe, which was expected to mostly go Xbox after the 360's success was basically flipped.
Now I know that a lot of this has to do with the original Xbox One vision, DRM, release in 13 countries that they could localize kinect with, do tier 2 countries later, than tier 345567. Issue is, once they turned the Xbox one around at launch, they basically still said screw it to quickly localizing and trying to release in tier 2 faster. Of course the old admin was still in effect at that time for team Xbox.
Now since 2016 Phil and his team have been improving localization, and I think this will be a REALLY important part of next gen, especially for growing markets, among larger markets that MS originally put on the side at the start of this gen due to the Mattrick plans. Of course features and games will also big big, but we shouldn't downplay the effects of localization, especially since Sony showed it can help compliment other factors.
What do you think? Are you from another region and have seen the complaints/effects of MS's lack of effort in localization the first few years of the Xbox One's life?
The Xbox One for most of its life post launch had initial hype but lack of localization was a big complaint among countries like S.Korea, Ghana, Kenya, Malaysia, Germany, etc.
Although most people downplay the important of this you can find many articles from local media, that really shows that only maybe in some countries in Europe, can you get away with no real localization and having only English voice acting, or as a band-aid, local subtitles. This was a big deal that greatly hurt Microsoft in many regions, especially for the ones it released late in. Some dominant Xbox countries like Ghana/Brazil were taken for granted due to the competition not really being around but you can notice the drop in sales over the years as MS coasted and basically tier 5'ed those regions.
Countries like Germany and other European countries have flipped more Sony since Xbox One localization has been worse than Xbox 360 localization, and of course Eastern Europe, which was expected to mostly go Xbox after the 360's success was basically flipped.
Now I know that a lot of this has to do with the original Xbox One vision, DRM, release in 13 countries that they could localize kinect with, do tier 2 countries later, than tier 345567. Issue is, once they turned the Xbox one around at launch, they basically still said screw it to quickly localizing and trying to release in tier 2 faster. Of course the old admin was still in effect at that time for team Xbox.
Now since 2016 Phil and his team have been improving localization, and I think this will be a REALLY important part of next gen, especially for growing markets, among larger markets that MS originally put on the side at the start of this gen due to the Mattrick plans. Of course features and games will also big big, but we shouldn't downplay the effects of localization, especially since Sony showed it can help compliment other factors.
What do you think? Are you from another region and have seen the complaints/effects of MS's lack of effort in localization the first few years of the Xbox One's life?
