Microsofts UK PR department is pretty clever.

Jul 15, 2004
3,065
0
0
#12
This is One way to get around a marketing deal..


(image stolen from twitter)

or is it just an ad telling us Xbox One is on Xbox One..?

hmmm (I think it's brilliant)..

(lock if old or not thread worthy)..
I can go to Florence with the Xbone? Cool!
 

Alx

Member
Jan 22, 2007
17,963
277
1,105
#16
Clever. Hopefully such strategies will make them rethink such stupid exclusivities. Making deals to get exclusive content/features is ok (although I'd prefer they didn't), but forbidding companies from advertising a product available on their platform is silly.
 
Feb 18, 2014
8,290
1
370
#22
i mean, it is pretty clever.

Whether or not buying 1 page of ad space filling it with nothing than "ON XBOX ONE" is a great value, i dare not judge.

The review says it's available for XBO, advertise Tomb Raider.
this. at least use one third of that page to advertise "along other franchises, like Tomb Raider and Halo"
 
Aug 16, 2014
2,734
0
0
#25
If MS put this much effort into proper marketing two years ago they wouldn't have to do this sort of stuff today.

Clever. Hopefully such strategies will make them rethink such stupid exclusivities. Making deals to get exclusive content/features is ok (although I'd prefer they didn't), but forbidding companies to advertise a product available on their platform is silly.
You know MS were pretty much kings of marketing exclusivity last gen, right?
 
Dec 5, 2011
11,417
3
0
#28
Flawless victoly.

Though it does imply that they had control over the page layout of the review itself and where it was in the paper, which doesn't sit well with me.
Selling ads to sit within or next to a specific feature is nothing new, but yeah, offering the exact specifics of the page layout is a bit of a loss of integrity on Metro's editorial side.

Could be worse, at least it's not advertorial pretending to be a review.
 
Nov 30, 2013
1,530
10
350
#32
I don't know if MS have a deal with GAME or not, but in my local shop all the Xbox stock is right at the front, especially with all the Fallout 4 or Star Wars Battlefront logos/advertising.
 
Jun 10, 2009
6,163
0
0
#38
Lol, not bad. But I sincerely doubt most people flipping through that newspaper would get what it's all about. You'd have to know about the marketing deal to really understand it. Others would be like "ok, what's on Xbox One now?? No idea...flips the page" It's not like people spend more than ten seconds on an ad.
 

Alx

Member
Jan 22, 2007
17,963
277
1,105
#41
You know MS were pretty much kings of marketing exclusivity last gen, right?
Yes, and it doesn't change my opinion on those tactics. Notice how my statement didn't point at a specific company. Exclusivity on advertising is stupid. And misleading.
 
Dec 5, 2011
11,417
3
0
#43
I don't know if MS have a deal with GAME or not, but in my local shop all the Xbox stock is right at the front, especially with all the Fallout 4 or Star Wars Battlefront logos/advertising.
I'd be very surprised if the merchandising wasn't specifically arranged with deals with MS and Sony at the moment. The UK market is a scrap worth pouring cash into for both of them right now.
 
Aug 5, 2011
10,354
0
0
UK
#44
Poor Tomb Raider. MS would rather hope you make link between Battlefront and their ad than mention Tomb Raider.

It is clever but it's also the kind of ad that almost never works in the sense of making a difference.

Sales will be what they would have been regardless IMHO.

And honestly they couldn't say available alongside TR and H5?

I wonder if they simply took page knowing BF would be reviews there or if Metro offered up page for higher cost noting BF review was adjacent?