You really never know what book will make someone want to take up reading as a hobby. I do believe in the notion of "atleast they are reading something". Because then you know they have the attention span and interest to read text on a page. Then it becomes a matter of knowing the person and recommending them great books and expanding their horizons.
Yup.
I had no interest in reading or letters and barely knew my alphabet into second grade. Then I started reading Garfield comics. Yes. Garfield. Once I could read the comics on my own I took off. I still have about 50 Garfield books and collections sitting in a shelf in my room.
By fifth grade I was reading at a college level, my parents bought me a ton of Hardy Boys novels and I graduated into more difficult stuff, chewing through Dragonlance and Forgotten Realms novels like candy. When bedtime came around I waited until my parents went to sleep, and instead of jerking off or watching TV like most kids I stayed up reading by the light of a 4-watt night light.
I freaking hated 90% of the "required reading" though. Most of the "greats" are awful IMO. 1984 is about the only one I actually liked out of the stuff I recall being forced to read.
I actually got in trouble and threatened by teachers multiple times because they wouldn't believe I had a month's worth of reading assignments done in a single night. I'd give them a *bitchplease.jpg* and present whatever report we were supposed to write and they would make me stay after class and grill me on the book, because apparently someone had to be doing my work for me.
This reply has gotten kind of long, but I will just re-iterate my agreement. If you can get a kid to even just read X-men comic books rather than nothing at all, job well done.