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[ManaByte]

Japan Is Xbox’s Fastest Growing Market - IGN

Microsoft has stated that Japan is its fastest growing gaming market, with strong popularity for the Xbox Series S.

www.ign.com

Talking to IGN Japan, Xbox’s head of the Asia region, Jeremy Hinton, said “Japan is our fastest growing market worldwide.”

“We've seen phenomenal growth within this last twelve months in Japan,” he continued. “And that's new people coming into our ecosystem, that's people signing up for Game Pass, that's people buying accessories or games on PC. So we're seeing really phenomenal growth coming out of Japan to be top of that list for us.”

“I think that we are seeing stronger demand for the Series S in Japan,” said Hinton. He noted that the price made it attractive, but also offered anecdotal evidence of it being popular due to its size. “I've certainly seen a lot of people sharing their new console purchases on Twitter talking about how cute and small and appealing that is for a lot of people. So we're definitely seeing stronger demand for that.”

“We've got more Japanese-developed content in our ecosystem now than we've had at any point within our history,” he said. He also noted the Xbox’s growing popularity in Japan’s indie scene. “I think we have more development kits with independent developers in Japan than we've ever had in our history before, and there's a lot of talent and a growing independent scene in Japan,” he said.

 

[DeepEnigma]

 

[Spidey Fan]

I can see series s selling alot. Its what casuals, Playstation fans, Nintendo fans want. Small nice box, with one purpose, which is gamepass.

People right now only want series x, because they are the hardcore. After 1 or 2 year, is when the sales of series s will boom.

 

[SantaC]

Ps5 is too large for japan

 

[a multicultural team of v]

They've sold 12,000 Series S in Japan. Total.

 

[reksveks]

All about the ecosystem.

 

[CitizenZ]

Same song and dance every generation. Just like its the same old games.

 

[PhaseJump]

They need more Japanese content for the rest of the world. They need to invest in studios there.

They should probably throw bags of money at Itagaki, and Igarashi. Even get Haijme Tabata in house to build an exclusive slice of life JRPG that will ultimately be more impressive by not being called Final Fantasy.

Or just buy Sega, or Bandai, or CHAOS or whatever. Go big or go home, Phil.

 

[vaibhavpisal]

“I think that we are seeing stronger demand for the Series S in Japan,” said Hinton. He noted that the price made it attractive, but also offered anecdotal evidence of it being popular due to its size. “I've certainly seen a lot of people sharing their new console purchases on Twitter talking about how cute and small and appealing that is for a lot of people. So we're definitely seeing stronger demand for that.”

 

[Stuart360]

They've sold 12,000 Series S in Japan. Total.

To be fair, XB1 is something like 66k total lol.

 

[The Pleasure]

Ps5 is too large for japan

One heckin chonker of a console.

 

[Derktron]

Comments should be interesting, let's see how this gets downplayed.

 

[M1chl]

They've sold 12,000 Series S in Japan. Total.

So market growth of 12 000% ?
j/k

 

[kretos]

post numbers

 

[ethomaz]

Sales data says the opposite I believe.
But maybe it selling some few k units better than Xbox One.

Series X and S combined sales in Japan are very very low.

 

[a multicultural team of v]

post numbers

They've sold 12,000 Series S in Japan. Total.

 

[Spidey Fan]

They've sold 12,000 Series S in Japan. Total.

That is great, considering japan don't like outside gaming aside of their stuff. I even doubt pc gaming has a foot there. Japanese people are conditioned to Nintendo, Sega and Playstation consoles. No outside console will crack them. R8 village was a failure there. Maybe they are only interested in their own games, or I am just biased.

 

[Derktron]

Sales data says the opposite I believe.

Sale data could be wrong, you think a company worth trillions of dollars would be stupid enough to lie? Only small companies would do that.

 

[The Snake]

Most of the comments I see about Xbox on Japanese gaming sites are a handful of people who like it, a whole bunch of people who hate it, and a couple people who compare it to things like public ashtrays.

EDIT: Oh and people demanding that MS lets them install Windows on it to use as a PC.

 

[Spidey Fan]

Sale data could be wrong, you think a company worth trillions of dollars would be stupid enough to lie? Only small companies would do that.

I wonder what is Microsoft goal is? They could have gone Playstation route, and made gamepass and their games exclusive to their system. Yet, they shared it with pc, mobile and cloud. To the point, some people have no desire to buy the console.

If they were going for Playstation route, how many console would have they sold by now?

 

[ResilientBanana]

They've sold 12,000 Series S in Japan. Total.

He specifically called out PC and Gamepass as well. So consoles aren't the only place, MS makes money.

 

[Astral Dog]

The Swich should watch its back a new (cute) challenger has entered the arena

 

[mansoor1980]

 

[Banjo64]

They've sold 12,000 Series S in Japan. Total.

MS flexing rn;

 

[yurinka]

They sold 4 consoles this year vs 1 last year. That's a 300% growth, beat this Nintendo and Sony! Checkmate!

 

[Vasto]

It's the Xbox Xperience.

 

[Great Hair]

Japan Is Xbox’s Fastest Growing Market - IGN

Microsoft has stated that Japan is its fastest growing gaming market, with strong popularity for the Xbox Series S.

www.ign.com

Xbox Series X|S sells 424 units in Japan in Jan. 24 data​

Xbox Series X|S sells 424 units in Japan in Jan. 24 data

Microsoft Corp.’s Xbox Series X and Xbox Series S ranked as the No. 5 best-selling video game hardware in the latest retail data from Japan.

news.punchjump.com

Xbox Series X|S sells 630 units in June 6 Japan data​

Xbox Series X|S sells 630 units in June 6 Japan data - PUNCH JUMP

Microsoft Corp.’s Xbox Series X and Xbox Series S ranked as the No. 4 best-selling video game hardware in the latest retail data from Japan. Famitsu this month said the Xbox Series X|S sold 630 units to rank as the No. 4 best-selling hardware between May 31 and June 31. For the week, the Xbox […]

news.punchjump.com

Sony PS5 weekly sales are over 22 times that of Xbox Series X/S

Sony PS5 weekly sales are over 22 times that of Xbox Series X/S. The Xbox Series X and Nintendo Switch lags behind Sony PS5 in terms of sales

www.gizchina.com

MHM....


Hardware Sales (followed by lifetime sales)

1. Switch – 49,090 (16,168,420)
2. Switch Lite – 22,058 (3,849,858)
3. PlayStation 5 – 33,566 (652,565)
4. PlayStation 5 Digital Edition – 5,758 (129,485)
5. PlayStation 4 – 2,562 (7,788,225)
6. New 2DS LL (including 2DS) – 425 (1,164,883)
7. Xbox Series X – 391 (33,657)
8. Xbox Series S – 156 (11,846)

Famitsu Sales: 5/24/21 – 5/30/21 [Update] - Gematsu​

Hardware Sales
Nintendo Switch - 135.076
PlayStation 5 - 20.755
PlayStation 4 - 1.591
Nintendo 3DS - 752
Xbox Series X/S - 159

​

Famitsu Sales: 3/29/21 – 4/4/21 [Update] - Gematsu​

1. Switch – 65,889 (16,119,330)
2. Switch Lite – 33,229 (3,827,800)
3. PlayStation 5 – 12,232 (618,999)
4. PlayStation 5 Digital Edition – 4,032 (123,727)
5. PlayStation 4 – 1,298 (7,785,663)
6. Xbox Series S – 637 (11,690)
7. Xbox Series X – 539 (33,266)
8. New 2DS LL (including 2DS) – 376 (1,164,458)

Famitsu Sales: 5/17/21 – 5/23/21 [Update] - Gematsu​

I'm sure PlayStation and Nintendo are quaking in their boots!

Spoiler: hmm

 

[Spidey Fan]

He specifically called out PC and Gamepass as well. So consoles aren't the only place, MS makes money.

I can see that one. Gamepass subs from Japan makes a sense. You really don't need to sell a console to them, when they can use your services without a console. Its a win win situation. Buy a console, or play it on your phone/pc/cloud. Considering they are trying to support xcloud for Japan this year. That might increase their hardware, or attract new Japanese customers.

All they need is rpg like people said. Rpg is what can attract Japanese and Playstation people.

 

[sircaw]

I am an indie author and I recently sold a single book on the Japanese market.

My last book before that sold none there.

Japan is now one of my fastest-growing markets.

 

[Varteras]

Sale data could be wrong, you think a company worth trillions of dollars would be stupid enough to lie? Only small companies would do that.

They didn't say they were doing well or remotely competitive. They said it's their fastest growing market. Which is easily just them saying compared to their performance previously and in other markets, their percentage growth is greater in Japan. Sales data shows 12,000 sold. It's not going to be so far off that it's suddenly 100,000. Xbox is still doing very poorly in Japan, as expected.

 

[Dirk Benedict]

Yeah. Me, too.

 

[Captain Toad]

I assume they mean percentage wise? Going from 50 units sold a month to 75 is growth, I guess?

 

[Mr Moose]

Xbox Series S – 637 (11,690) (Most recent one I can find, from late May)

 

[Danjin44]

They keep saying this and yet we see most Japanese games skip over Xbox, so why Great Ace Attorney is not coming out on Xbox? its getting released on other platforms, including PC.

 

[anthony2690]

I can see game pass potentially taking off in japan (mobile/pc)

I guess it depends how it is advertised over there though.

Edit: I find a lot of people are completely unaware they can play their game pass games on their phone.

 

[Akuji]

Lol xbox stop it.

Why are they so bad at this Kind of communication?

What a joke.

 

[Banjo64]

They keep saying this and yet we see most Japanese games skip over Xbox, so why Great Ace Attorney is not coming out on Xbox? its getting released on other platforms, including PC.

There’s 12,000 Chad-San Thundercock-San’s in glorious Nipponland who have seen the glorious light and embraced FPS games, WRPGs and Racers whilst forsaking little girl pantie simulator 2021 and that one you mentioned.

 

[Spidey Fan]

They keep saying this and yet we see most Japanese games skip over Xbox, so why Great Ace Attorney is not coming out on Xbox? its getting released on other platforms, including PC.

Same thing atlus isn't releasing persona on pc. Some devs don't like certain hardwares. Its easy to focus on where you make more money. Gaming isn't as the old date. People from your country isn't going to enjoy it that much. Overseas is where potential customers are. Same as how persona and final fantasy is popular in the west. Even though they are from Japanese companies.

 

[kyliethicc]

Most weeks in Japan the PS4 outsells the Xbox Series X+S combined.

This is laughable spin by Philsoft PR.

 

[Bryank75]

MHM....


Hardware Sales (followed by lifetime sales)

1. Switch – 49,090 (16,168,420)
2. Switch Lite – 22,058 (3,849,858)
3. PlayStation 5 – 33,566 (652,565)
4. PlayStation 5 Digital Edition – 5,758 (129,485)
5. PlayStation 4 – 2,562 (7,788,225)
6. New 2DS LL (including 2DS) – 425 (1,164,883)
7. Xbox Series X – 391 (33,657)
8. Xbox Series S – 156 (11,846)

Famitsu Sales: 5/24/21 – 5/30/21 [Update] - Gematsu​

Hardware Sales
Nintendo Switch - 135.076
PlayStation 5 - 20.755
PlayStation 4 - 1.591
Nintendo 3DS - 752
Xbox Series X/S - 159

​

Famitsu Sales: 3/29/21 – 4/4/21 [Update] - Gematsu​

1. Switch – 65,889 (16,119,330)
2. Switch Lite – 33,229 (3,827,800)
3. PlayStation 5 – 12,232 (618,999)
4. PlayStation 5 Digital Edition – 4,032 (123,727)
5. PlayStation 4 – 1,298 (7,785,663)
6. Xbox Series S – 637 (11,690)
7. Xbox Series X – 539 (33,266)
8. New 2DS LL (including 2DS) – 376 (1,164,458)

Famitsu Sales: 5/17/21 – 5/23/21 [Update] - Gematsu​

I'm sure PlayStation and Nintendo are quaking in their boots!

 

[Tutomos]

Wow, combined with India they will beat the sales in Maricopa County in 5 years.

 

[lh032]

thats like saying you grew 2 inches, but your friend was already 10 inches.

 

[Danjin44]

Same thing atlus isn't releasing persona on pc. Some devs don't like certain hardwares. Its easy to focus on where you make more money. Gaming isn't as the old date. People from your country isn't going to enjoy it that much. Overseas is where potential customers are. Same as how persona and final fantasy is popular in the west. Even though they are from Japanese companies.

The issue here is original Ace Attorney Trilogy did released on Xbox but it seems Great Ace Attorney just skipping Xbox all together.

 

[ethomaz]

MHM....


Hardware Sales (followed by lifetime sales)

1. Switch – 49,090 (16,168,420)
2. Switch Lite – 22,058 (3,849,858)
3. PlayStation 5 – 33,566 (652,565)
4. PlayStation 5 Digital Edition – 5,758 (129,485)
5. PlayStation 4 – 2,562 (7,788,225)
6. New 2DS LL (including 2DS) – 425 (1,164,883)
7. Xbox Series X – 391 (33,657)
8. Xbox Series S – 156 (11,846)

Famitsu Sales: 5/24/21 – 5/30/21 [Update] - Gematsu​

Hardware Sales
Nintendo Switch - 135.076
PlayStation 5 - 20.755
PlayStation 4 - 1.591
Nintendo 3DS - 752
Xbox Series X/S - 159

​

Famitsu Sales: 3/29/21 – 4/4/21 [Update] - Gematsu​

1. Switch – 65,889 (16,119,330)
2. Switch Lite – 33,229 (3,827,800)
3. PlayStation 5 – 12,232 (618,999)
4. PlayStation 5 Digital Edition – 4,032 (123,727)
5. PlayStation 4 – 1,298 (7,785,663)
6. Xbox Series S – 637 (11,690)
7. Xbox Series X – 539 (33,266)
8. New 2DS LL (including 2DS) – 376 (1,164,458)

Famitsu Sales: 5/17/21 – 5/23/21 [Update] - Gematsu​

I'm sure PlayStation and Nintendo are quaking in their boots!

The Series S claim is very weird because Series X is selling like 3:1 to Series S in Japan.

So in terms of Xbox popularity Series X is way ahead… Series S is weakest selling console in terms of popularity in Japan by a big margin.

 

[LazyParrot]

All the growth in the world don't mean much if you're getting outsold by the 2DS most weeks.

 

[YukiOnna]

Need to see more output or acquisition of Japanese developers to fill that gap. At the very least, Tango Gameworks should continue to work on Japanese oriented titles until you do so. While there were certainly games from your announcements that I want, the lack of variety was a problem.

 

[McCheese]

I wouldn't be surprised if the Series S picked up next month just because PSOv2 NGS is an xbox console exclusive, but fastest growing when dealing with such low numbers is, well, bullshit.

 

[Banjo64]

thats like saying you grew 2 inches, but your friend was already 10 inches.

Oddly specific that mate...

 

[HarryKS]

When you go from 1 to 3, that is indeed exponential growth.

 

[Bojanglez]

Lyin' Phil, talking about dreams and not hard numbers again