It will be: XBOX ∞
Play Xbox an infinite number of ways (ie any device of your choosing) from a near infinite number of locations.
Tim Allen on stage in full Buzz Lightyear attire, yells TO INFINITY AND BEYOND and runs around the stage like ralph wiggum pretending to be an airplane.
Edit: (if they can't get Tim, it will be Phil obviously)
Ahem: XBOX ∞