The new feature could signal the start of a piracy crackdown by the streamer that’s historically looked the other way on password sharing.
Netflix is testing a new feature that could signal the start of an effort to crack down on password sharing.
Spotted by GammaWire, some viewers attempting to use somebody else's account are now being stopped by a screen that says, "If you don't live with the owner of this account, you need your own account to keep watching."
Netflix confirmed the new feature, which is getting a limited rollout at this time. "This test is designed to help ensure that people using Netflix accounts are authorized to do so – both by the member who owns the account and under our Terms of Service," a Netflix spokesperson said.
In order to continue watching, the viewer is given the option of either verifying their identity (with a texted or emailed code to the account's owner), or opting to "verify later," which gives the viewer an unspecified additional amount of time to continue watching and later confirm they are a valid account user.