How much money are they going to lose because of this? Because I feel like a lot of people aren't going to bother buying their own subscriptions.
Well those people weren't bringing in any money in the first place.
I think the outrage over this is absolutely ridiculous. You have to pay for your own subscription to use the service? Wow, #2 most evil company behind Nestle. Sucks for the people who travel a lot but I seriously doubt those are the majority of complaints.
I'm tired of constantly getting price increases because people share some $3 Argentinian VPN bought account with all their friends and family.