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sixteen-bit · Oct 15, 2013

PaulloDEC said:
Was a tricky one:

Wow

SLY_ · Oct 15, 2013

Opus Angelorum said:
I've watched it a few more times now and I still really like it.

It lacks arrogance, isn't high concept and has a certain humility to it.

You make that kind of statement about a commercial? Is this real life?

TetraGenesis · Oct 15, 2013

PaulloDEC said:
Was a tricky one:

You...have a gift.

No other way to put it.

PureGone · Oct 15, 2013

BlazingDarkness said:
Well that was awful.

Honestly better than anything Microsoft has put out.

Iacobellis said:
I thought it was Deep Down.

The backdrop looked like that city from Oblivion, so probably Elder Scrolls Online

Nightengale · Oct 15, 2013

PaulloDEC said:
Was a tricky one:

If only Mattrick's car could be green with the Xbox logo...

sweetvar26 · Oct 15, 2013

PaulloDEC said:
Was a tricky one:

Holy Shit!!!

Ludist210 · Oct 15, 2013

I thought the commercial was pretty clever...but I would have liked to see more footage, you know? Show me more of what I'm potentially buying.

Endo Punk · Oct 15, 2013

A very marketable ad but it does nothing for me. Still find the third place ads to be the best PlayStation ads.

Progmetal · Oct 15, 2013

I thought it was great. And lol at complaining about the singing. It fits the commercial perfectly, IMO!!!!!!!

DeadManWalking · Oct 15, 2013

PaulloDEC said:
Was a tricky one:

Awesome job.

Cow Goes Moo · Oct 15, 2013

These gifs never cease to amaze

tusken77 · Oct 15, 2013

Bundy said:
The SONY XPERIA (smartphone) ads are actually awesome.

Agreed. Excellent ads.

And_Boy · Oct 15, 2013

Can not believe that people believe this commercial is pointless... watch "The Double Life"

http://www.youtube.com/watch?v=6Bqq38WZctA

The ad was the most highly awarded in the world in 1999/2000 and has gone on to gain cult status.

http://en.wikipedia.org/wiki/Double_Life_(PlayStation_ad)

bigboss370 · Oct 16, 2013

showed it to my friends who are not really hardcore gamers, and they loved it. smiles all around.

i personally feel the ad is amazing. it excels at giving viewers a promise. a promise of the experience of ps4, a promise of "greatness awaits". Showing the console + gameplay footage is good for a different type of commercial/goal.

NullPointer · Oct 16, 2013

PaulloDEC said:
Was a tricky one:

Fucking amazing.

*standing applause*

Saberus · Oct 16, 2013

Progmetal said:
I thought it was great. And lol at complaining about the singing. It fits the commercial perfectly, IMO!!!!!!!

Yeah, thought it was great also.. some of you guys have no fun bubble :/

Iacobellis · Oct 16, 2013

Bundy said:
The SONY XPERIA (smartphone) ads are actually awesome.

Holy badass. Truly shows how long Sony has been around.

Last Hope · Oct 16, 2013

Lots of GAFers are easily excited.

In other news, this MAY be the closest thing we have seen to gameplay footage yet.

Still waiting for that media blitz that has never happened. Starting to wonder if the games are even finished (they'd have to by now).

Iacobellis · Oct 16, 2013

Last Hope said:
Lots of GAFers are easily excited.

In other news, this MAY be the closest thing we have seen to gameplay footage yet.

Still waiting for that media blitz that has never happened. Starting to wonder if the games are even finished (they'd have to by now).

I believe launch titles have another week before going gold.

funkystudent · Oct 16, 2013

Having Elder Scrolls at the start just seems random.

I guess they wanted muliplayer focused games so using Watch dogs or something wouldnt make sense.

linkeds2 · Oct 16, 2013

all halo live action trailers were the best ads/trailers i've ever seen for a video game,

specifically the 'deliver hope' trailer
http://www.youtube.com/watch?v=Gu8VDUDzxkM

but after being so nostalgic and watching the other live action ones, it brings back so many memories of how hype i got for these games

gruenel · Oct 16, 2013

Decent ad, but Playstation Ethos is still the best video Sony has ever created.

funkystudent · Oct 16, 2013

gruenel said:
Decent ad, but Playstation Ethos is still the best video Sony has ever created.

Yeah I dont know why "greatness awaits" became the marketing slogan.

I think they could have done something cool with The War against Reality or The Best Place to Play.

Last Hope · Oct 16, 2013

Besides announcing a fee, has Sony announced anything about upgrading the PSN? Hard to imagine that XBL hasn't changed much (besides the interface) of Live and it is still better than PSN.

Chamber · Oct 16, 2013

funkystudent said:
Yeah I dont know why "greatness awaits" became the marketing slogan.

I think they could have done something cool with The War against Reality or The Best Place to Play.

Greatness Awaits is a great slogan though. I wouldn't be opposed to them using some of the Playstation Ethos stuff in their marketing though.

ProfessorMoran · Oct 16, 2013

PaulloDEC said:
Was a tricky one:

So good, this new generation has been amazing for gifs so far.

backbreaker65 · Oct 16, 2013

how in the fuck did this video in damn near a day is all most a milli, I think mofos like me who don't like the comm. are really, really in the minority.

Nightengale · Oct 16, 2013

Last Hope said:
Besides announcing a fee, has Sony announced anything about upgrading the PSN? Hard to imagine that XBL hasn't changed much (besides the interface) of Live and it is still better than PSN.

Not officially, but Boyes has said in a recent Up at Noon that they're in the process of putting more hamsters on the wheels.

coldcrush · Oct 16, 2013

PaulloDEC said:
Was a tricky one:

Flawless. LOL ... Upside down Mattrick is the best bit

Card Boy · Oct 16, 2013

PaulloDEC said:
Was a tricky one:

wow lol.

Nothing tops this though by Demonite.

bigboss370 · Oct 16, 2013

funkystudent said:
Yeah I dont know why "greatness awaits" became the marketing slogan.

I think they could have done something cool with The War against Reality or The Best Place to Play.

they still use 'best place to play', i believe they'll keep mentioning that line in their press conferences.

Gez said:
wow lol.

Nothing tops this though by Demonite.

this is even more hilarious now that Mattrick is gone from MS.

dreamfall · Oct 16, 2013

Kaz/Mattrick GIF is incredible!

Ad was alright- I don't know, maybe some gameplay interspersed between the singing would've helped!

joshcryer · Oct 16, 2013

PaulloDEC said:
Was a tricky one:

Amazing. Holy shit.

udllpn · Oct 16, 2013

Great ad. The music makes it incredible.

prag16 · Oct 17, 2013

And_Boy said:
Can not believe that people believe this commercial is pointless... watch "The Double Life"

http://www.youtube.com/watch?v=6Bqq38WZctA

http://en.wikipedia.org/wiki/Double_Life_(PlayStation_ad)

What the... I... am not sure what to say. That was even worse than this week's PS4 ad, which I was critical of. If anything it's almost creepy... That is really considered a classic ad??

GodofWine said:
Obviously, because no one saw it, and no one is talking about it...

Obligatory mention of the gaf echo chamber, and/or "gaf != everyone, or the world".

PaulloDEC said:
Was a tricky one:

*slow clap*

LiquidMetal14 · Oct 17, 2013

Almost at 1.7m views. Not bad.

keuja · Oct 17, 2013

Should have left the explosion at the end of the GIF to make it even more satisfying.

Amir0x · Oct 17, 2013

what's amazing about the Don Mattrick image is how perfectly the headshot when the car is starting to flip matches to the situation lol

DangerMouse · Oct 17, 2013

Haha, that new car one is great, really nicely done!

Gez said:
wow lol.

Nothing tops this though by Demonite.

Still absolutely amazing.

tusken77 · Oct 17, 2013

backbreaker65 said:
how in the fuck did this video in damn near a day is all most a milli, I think mofos like me who don't like the comm. are really, really in the minority.

Over 2.1 million views now. Impressive. The first Greatness Awaits trailer is currently at almost 12.5 million views.

DBT85 · Oct 17, 2013

prag16 said:
What the... I... am not sure what to say. That was even worse than this week's PS4 ad, which I was critical of. If anything it's almost creepy... That is really considered a classic ad??

Double life won many awards, is widely thought of as one of the best, if not the best, PlayStation advert of all time, and is in the Clio hall of fame which is by all accounts no mean feat.

Bishop89 · Oct 21, 2013

Anyone know the song for this?

realcool · Oct 21, 2013

Bishop89 said:
Anyone know the song for this?

Lou Reed - Perfect Day

Bishop89 · Oct 21, 2013

realcool said:
Lou Reed - Perfect Day

Hey thanks.

Wish the guys from the ad did a cover for it lol. A remixed version would be cool.

Ploid 3.0 · Oct 21, 2013

shinra-bansho said:
http://www.youtube.com/watch?v=h76w0BkfGuY
God Nike show more shoes. Talk about how comfortable they are. What is this Tag bullshit?

...

Meh. I feel it would have worked just as well without them singing. But whatever.

Hahah this commercial had me bursting out laughing.

Opus Angelorum · Oct 21, 2013

It's a bit awkward watching the advert again and seeing the DriveClub logo on the cars. Although it's just been delayed so not a big deal.

andromeduck · Oct 21, 2013

Bundy said:
The SONY XPERIA (smartphone) ads are actually awesome.

oh my god that was just masterful

bob page · Oct 27, 2013

RIP Lou Reed

http://t.co/kjZFdvdyc4

Looks like this commercial is the last big media added to his legacy.

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