New small Toyota hyrbid . . . 'inspired by 8-bit videogames'

#1
Well . . . I guess it does look like Pac-man.




DETROIT – Toyota unveiled a new hybrid concept car that is smaller than the Prius and geared toward younger buyers, part of the company's hybrid and alternative-fuel lineup, which it is expanding over the next several years.

The Japanese automaker showed off the FT-CH compact at the North American International Auto Show in Detroit on Monday, and it confirmed it plans to expand the Prius brand from a single vehicle to a family of hybrids.

The FT-CH could be sold under the Prius name, Toyota said.

The plan to broaden the Prius brand is a sign of its success and loyalty among buyers. The Prius, which launched in the U.S. in 2000, has long been the nation's top-selling hybrid and was the best-selling vehicle overall in Japan last year.

"The strategy is still taking shape and obviously it will require additional models to qualify as a family," said Jim Lentz, president of Toyota Motor Sales USA, a division of Toyota Motor Corp.

Hybrids run on batteries and gasoline.

Toyota said the two-door FT-CH, 22 inches shorter than the Prius, is lighter and more fuel efficient and its styling, inspired by 8-bit video games popular during the 1980s, is intended to appeal to younger buyers.

The FT-CH, as a concept vehicle, has no official sales or production schedule.
The four-seat concept was designed by Toyota's European Design and Development center in Nice, France with an 8-bit mentality. That's not a put-down. It's actually the style that designers were going for with the FT-CH, and the press conference included references to Contra, Megaman and Super Mario Brothers.
http://green.autoblog.com/2010/01/11/detroit-2010-toyota-ft-ch-concept-is-the-priuses-younger-cheap/

:lol

That's what the kids are into these days . . . 8-bit videogames.
 
Jan 6, 2005
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#3
speculawyer said:
That's what the kids are into these days . . . 8-bit videogames.
To address your point:

Most people in their 20s, who would be buying a subcompact would have grown up with 8-bit videogames.

Most 'kids' these days would still be 5-10 years away from buying their own car. So there's a few years yet before we get cars with giant machine gun mounts.

That said, I need to see more on this car to see the connection to 8-bit games.
 

Combichristoffersen

Combovers don't work when there is no hair
Jun 26, 2009
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#11
Deku said:
To address your point:

Most people in their 20s, who would be buying a subcompact would have grown up with 8-bit videogames.

Most 'kids' these days would still be 5-10 years away from buying their own car. So there's a few years yet before we get cars with giant machine gun mounts.

That said, I need to see more on this car to see the connection to 8-bit games.
Dawwwwwww :(
 

ZealousD

Makes world leading predictions like "The sun will rise tomorrow"
Apr 17, 2007
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#14
Looking at this car, it looks nothing like 8-bit video games.

That being said, given the right price (and color) I would buy this.
 
Jun 7, 2009
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#22
Square pixel steering wheel or bust.


Anyways, that paint job looks like something out of one of those tuner racing videogames... it's really nice to look at, but it's the kind of thing you'd be ashamed to be seen stepping into or out of.
 
Nov 20, 2006
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#35
It's an interesting car I guess. Those headlights look kind of funky though and are placed in a very odd spot. Same thing with the tail lights too. Looks different, that's for sure.
 
Jan 16, 2007
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#40
The shape is really interesting. I love how they've done the stylised windscreen/drivers windows. The hub caps are nice, too.

But that colour looks like vomit.
 
Jun 25, 2004
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#42
came here expecting moon buggy's buggy or bump'n'jump car. or i don't know, something like the one in city connection.


There's nothing 8 bit-ish about this car. But i do find it attractive, and the colour is perfect. Black, silver or white would defeat the purpose, in fact.