They finally got a decent animation studio to do the animation (Ufotable if I remember correctly). I mean just compare Xillia's animated opening with any other Tales opening. The animation quality is miles apart.
Voice acting is kinda over of the top, but a very well done trailer.
You know, I'm not a huge Tales fan but this trailer definitely peaked my interest in getting this game. This was very subdued and expertly put together. Having watched the Lightning Returns video a couple hours ago, it just highlights how bad the latter was.
And this is coming out in August? Might be my last big RPG hooray for the year. Nice.