Nintendo may soon launch game demos and advertising efforts on smartphones and tablets.
That's according to the Japanese business paper Nikkei (via Dr. Serkan Toto), which reports this week that all the chatter about Nintendo branching out to mobile platforms is about to culminate in an announcement that will take place on Thursday.
Late in 2013 Nintendo executives revealed that the Mario maker was "experimenting" with smartphones and tablets, though it will likely never publish full Nintendo games on mobile platforms. But Nintendo of America President Reggie Fils-Aime said Nintendo was considering launching apps and smaller games that would aim to drive consumers to Nintendo's hardware.
Japanese newspaper The Nikkei just reported on its website (2am Tuesday JST) that Nintendo is finally going mobile within this year.
According to the country’s biggest business publication, Nintendo will make such an announcement this Thursday, the day it holds a briefing for investors.
But Nintendo will not simply put Mario, Pokemon or other games on smartphones. According to the report, Nintendo plans to use Android and/or iOS devices (not confirmed at this point) to market its console games.
To be more concrete, The Nikkei writes that Nintendo wants to use smartphones to expand its potential user base by spreading information about new game releases, i.e. by using video to introduce future titles. (This will probably happen through some kind of official Nintendo app.)
In addition, Nintendo is said to be planning to put so-called “mini games” on smartphones, playable demos of console games – content that can only be purchased in full on Nintendo hardware. The reasoning here is to give smartphone-only players a taste of the experience without making the actual game available on non-Nintendo devices and convert these users into Nintendo customers.
According to The Nikkei, this content will be entirely free, and Nintendo is not planning to offer paid or freemium games on smartphones at the moment.
To make it clear again: this information is not coming from Nintendo itself. Expect further details during the company’s briefing on Thursday.
So I finally got the chance to read the Nikkei. I think it sound sensible, an app to make introduce release dates, videos, characters, and so on for their retail games. This is web content, sure, but no different from a Cracked or Buzz Feed apps.
It also says they will introduce short, fun and free games to encourage purchase of full software and make games purchasable from the smart devices. The goal being to increase their profit ratio with more online purchases.
Improve in emerging Asian markets and increase licensing efforts.
Nikkei's article contains information previously stated by Mr Iwata during past press conferences, including statements which relate to Nintendo's willingness to make use of smart devices to promote our products.
However during such past announcements Mr Iwata has also stated that Nintendo's intention is not to make Nintendo software available on smart devices and as such, we can confirm that there are no plans to offer minigames on smartphone devices.
"We will share the materials from Mr Iwata's Corporate Management Policy Briefing in English when his presentation is finished."