http://www.siliconera.com/2012/10/29/between-600000-to-1-million-people-watch-nintendo-direct-videos-in-a-week/
And during E3, where it's going to be announced well in advance and hyped, the number of viewers will be just as large
Not only is 1.6 million > 1 million but I have found some new info too:
Spike TV and GameTrailers.com created the most comprehensive multi-platform E3 coverage ever for the gaming industrys biggest event. GameTrailers TV Presents E3 All Access Live was a multi-screen initiative that delivered five hours of LIVE coverage on Spike TV and over 20 hours of LIVE streaming coverage on multiple platforms including GameTrailers.com; Spike.com, Facebook, Mobile (iPhone, iPad and Android devices). In addition, the Xbox 360 E3 Media Briefing was shown live on the MTV Times Square billboard.
GameTrailers TV Presents E3 All Access Live was the biggest live streaming online event in Viacoms history and was seen by over four million people on Spike TV.
Ratings Highlights Include:
· GameTrailers TV Presents E3 All Access Live kicked-off Monday June 6 on Spike TV with five hours of LIVE on-air coverage including an exclusive broadcast of the Xbox and EA press briefings as well as first looks at games such as Mass Effect 3 and Batman: Arkham City.
The broadcast was seen by over 4.0 million people and earned the #1 cable rating in its day part for the male demo.
· Spike TV and GameTrailers.com had their most successful E3 show coverage to date with over 10 million combined online and on-air viewers from June 2-9. Spike TVs on-air programming was seen by more than 4.4 million people, including 3.1 million men* while GameTrailers.com garnered more than 11 million visits and 5.7 million unique visitors throughout the entire week of the convention**.
· GameTrailers TV Presents E3 All Access Live was the biggest live streaming event in Viacoms history, with over 3.4 million streams via online, mobile and Facebook over the two days.***
· GameTrailers.com had over 20.6 million total video streams of coverage, both live and on-demand. GameTrailers posted over 900 videos during the week of E3.