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NPD Sales Results for April 2009

EviLore

Expansive Ellipses
Staff Member
May 30, 2004
28,568
70,554
2,475
Data care of NPD Group


PlayStation 2 172K
PlayStation 3 127K
PSP 116K
Xbox 360 175K
Wii 340K
Nintendo DS 1.04M


FIT W/ BALANCE BOARD Wii 471K
POKEMON PLATINUM VERSION NDS 433K
MARIO KART W/ WHEEL Wii 210K
PLAY W/ REMOTE Wii 170K
THE GODFATHER II 360 155K
RESIDENT EVIL 5* 360 122K
NEW SUPER MARIO BROS NDS 119K
MARIO KART DS NDS 112K
GUITAR HERO AEROSMITH* 360 110K
THE GODFATHER II PS3 91K

(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)


---------------------


Dollar Sales Figures

Code:
                Apr-08          Apr-09          CHG  YTD Apr 08      YTD Apr 09      CHG
Video Games     $1.24 Billion   $1.03 Billion   -17% $5.48 Billion   $5.28 Billion   -4%   
VG Hardware     $426.94 Million $391.63 Million -8%  $1.84 Billion   $1.83 Billion   -1%   
VG Software     $660.10 Million $510.74 Million -23% $2.90 Billion   $2.72 Billion   -6%   
VG Accessories  $152.51 Million $129.45 Million -15% $741.43 Million $734.02 Million -1%

Analysis from NPD's Anita Frazier:

Anita Frazier said:
While April sales might appear soft on the surface, it's important to remember that April is being compared against a month (April 2008) that realized nearly 50 percent growth over April 2007. This year's performance still represents the second-best performance for the industry in the month of April, besting April 2007, which is the previous second-place holder, by 26 percent.

Given how strong the growth was in the industry last year, there are still some months ahead where year-over-year comparisons may be difficult, but May should be an easier comparison than the last two months have been.

Despite being compared against last year, when several big title releases drove both software sales and hardware acquisition, April 2009 was down only 5 percent on a unit sales basis, with the remainder of dollar sales decline coming from reduced average selling prices. Easter fell in April this year which undoubtedly helped cushion the decline.

While the continued difficult economic environment is a factor to consider, our monthly Consumer Spending Indicator study still shows that video games is the category that consumers tell us they're least likely to cut their spending on in coming months.


The big story for the month is the performance of portable game hardware sales as propelled by the release of Nintendo's DSi. The NDS platform accounted for 31 percent of total industry unit sales this month across all categories.

Also notable is the performance of the PS2 which is now at the budget-friendly price point of $99. Compared to March 2009, the PS2 sales rate almost doubled when comparing the two months on a same-week basis. This is a testament to the impact a price reduction can have on hardware acquisition, with price being only second to compelling new content as a catalyst for hardware sales.

Overall weakness in hardware sales other than the DS and PS2 platforms is likely to capture a lot of attention this month, particularly year-over-year decline of Wii sales. It is important to remember that last April, Wii hardware sales were fueled by two huge new titles: Super Smash Bros. Brawl and Mario Kart. Taking that into account, Wii unit sales are still very strong and only followed the DS this month in terms dollar and unit sales contribution to total industry sales.

April would have been a great month to release a big new game because there weren't a lot of high profile new releases. In fact, you can see that the top 10 list for the month includes many games we've seen on the list for months, if not years.


The number of new releases this month is fairly comparable to what was introduced last April, but GTA IV (on both PS3 and the 360) sold nearly 1 million more units last April than the entire top 10 list did this year. April 2008 also featured the release of Mario Kart for Wii, which has remained a top-selling game for this past year, and is on this month's top 10 list as well. This really illustrates the impact of comparing against a month when there were several new blockbuster titles new to the market.

Comparisons in May will still be closely watched since this marks the anniversary of the release of Wii Fit. It's going to be interesting to watch how the heavily-promoted EA Sports Active performs as it literally "kicks it up a notch" in terms of bringing fitness "play" to the console games market.

Other new releases to watch in May include Terminator Salvation, Patapon 2, Fallout 3, InFAMOUS, and UFC Undisputed among others. May sales will include titles released through May 30th.
 

ViperVisor

Member
Jun 20, 2007
8,010
0
905
 

Saiyar

Unconfirmed Member
Dec 12, 2007
1,969
0
0
Talk about low sales (except for the DS!). Can't believe the PS2 sold as much as the 360.
 

gofreak

GAF's Bob Woodward
Jun 8, 2004
43,343
2
1,645
Wow..PS3 and 360 are loooww. Everything actually seems kinda low except DS, Wii perhaps, and maybe PS2 (given how old it is).
 

Stoney Mason

Banned
Aug 2, 2006
28,670
0
0
So this makes 6 straight months the PS3 is down year on year dating back to November. This month it's by like 50K.

Last April.

Hardware
PlayStation 2 124.4K
PlayStation 3 187.1K
PSP 192.7K
Xbox 360 188.0K
Wii 714.2K
Nintendo DS 414.8K
 

DMeisterJ

Banned
May 15, 2008
24,639
0
0
Wilmington, DE
Wow. Low PS3.

And KZ2 did less than 91k this month. Whoa.

And PS2 almost greater than 360? Equally as sad.

This is just a shitty month all around, aside from DS/i sales.
 

Archie

Second-rate Anihawk
Oct 15, 2005
29,653
1
0
GUITAR HERO AEROSMITH* ACTIVISION BLIZZARD (CORP) 360 110K

Should this be Metallica?
 

Y2Kev

TLG Fan Caretaker Est. 2009
Jul 6, 2005
91,409
3
0
33
Ugly month. Really ugly all around excepting DS. This is going to be a very long summer for the games industry.
 

Cygnus X-1

Member
Mar 7, 2007
4,626
40
1,320
Woah. Disappointing sales all around except what concern the DS, both hardware and software. DSi started very well, actually.

Nice return of New Super Mario bros. And Mario Kart DS.