Infinity, which allows players to mix and match Disney and Pixar characters in self-constructed video game adventures, sold about 294,000 starter kit units in August in the United States, according to data compiled by NPD Group, a market research firm.
As Yusuf Mehdi, Xbox corporate vice president of marketing, strategy and business development, mentioned last week, Xbox One is proving to be the best place for games, with our exclusive titles winning over 100 awards at E3 and driving pre-order increases of 200 percent in European markets after gamers first played our blockbuster line-up at gamescomAnd we look forward to showing off more of these incredible gaming experiences on the show floor at the Tokyo Game Show next week.
Direct comparisons are difficult. The game that Infinity most closely resembles, Skylanders from Activision, sold about 100,000 starter kit units in October 2011, its first month in stores. Disney spent lavishly to market the release of Infinity, which cost more than $100 million to develop.