NPD Sales Results for January 2009

EviLore

Expansive Ellipses
Staff member
May 30, 2004
20,246
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#1
Care of NPD Group



PlayStation 2 101.2K
PlayStation 3 203.2K
PSP 172.3K
Xbox 360 309K
Wii 679.2K
Nintendo DS 510.8K



WII FIT (WII) 777K
WII PLAY W/ REMOTE (WII) 415K
MARIO KART W/WHEEL (WII) 292K
LEFT 4 DEAD (360) 243K
CALL OF DUTY: WORLD AT WAR* (360) 235K
SKATE 2 (360) 199K
GUITAR HERO WORLD TOUR* (WII) 155K
NEW SUPER MARIO BROS (DS) 135K
MARIO KART DS (DS )132K
LORD OF THE RINGS: CONQUEST (360) 113K


(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)


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Dollar Sales figures

Code:
               Jan-09           Jan-08         CHG   
Video Games     $1.33 Billion  $1.18 Billion 13%   
VG Hardware     $445.4 Million $380.3 Million 17%   
VG Software     $676.6 Million $614.7 Million 10%   
VG Accessories  $209.8 Million $188.3 Million 11%

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Analysis from NPD's Anita Frazier

Anita Frazier said:
Even in these tough economic times, the fact that total sales were able to realize a 13 percent increase in revenue (compared to Jan'07) speaks to the continued strength of video games as one of the leading entertainment industries in the U.S.

At this point in the console lifecycle, we would expect to see a greater percentage of total industry sales generated by software sales, but the continued strength in hardware sales is changing that scenario a bit. This will have a long-term positive impact on the industry as the user base expands. Software sales still increased 10 percent over last January, indicating that continued strong hardware sales are not occurring at the expense of software sales.

Only two of the top 10 games this month were new releases. The continued strength of games that have been in the market for some time clues us into just how many new consumers are coming into the industry. This broadening of the audience for gaming will help buoy the industry through these tough economic times, provided they have enough compelling content to keep them interested.

Accessory sales were up 11 percent over last year, and strong hardware sales usually are accompanied by strong accessory sales as consumers pick up additional peripherals to help them enjoy their gaming experiences.
 
Jun 8, 2004
14,373
0
0
#30
Nintendo recession proof confirmed.

Absolutely amazing for that many Wii's in January. They must have really took advantage of the new years resolutions people make for fitness with Wii Fit selling 777k.

bcn-ron said:
If you're Nintendo, christmas lasts all year o_O
Fixed.
 

Stumpokapow

listen to the mad man
May 21, 2006
17,232
2
0
#46
Very surprised LOTR: Conquest did better on PS3 than 360. Even more surprised it bombed that hard on both. Also very surprised how hard Skate 2 PS3 bombed.

Everything else is pretty in line with expectations.