EA didn't advertise the PS3 version of ME2 at all, but they seem to have been satisfied with the sales.
I still have a nagging suspicion, given the ME sales on the 360 and EA's relationship with MS, that the next one might be a target for exclusivity. Hopefully not though.
Not a chance. You can take it to the bank. Peter Moore isn't running EA anymore and shareholders are already asking some difficult questions about Titanfall on the earnings calls.