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NPD Sales Results for March 2010

EviLore

Expansive Ellipses
Staff Member
May 30, 2004
28,248
67,597
2,450
Data care of NPD Group
Reporting Period: 2/28/2010 through 4/03/2010


PlayStation 2 118.3K
PlayStation 3 313.9K
PSP 119.9K
Xbox 360 338.4K
Wii 557.5K
Nintendo DS 700.8K


GOD OF WAR III* PS3 SONY Mar-10 1.10M
POKEMON SOULSILVER VERSION NDS NINTENDO OF AMERICA Mar-10 1.02M
FINAL FANTASY XIII PS3 SQUARE ENIX Mar-10 828.2K
BATTLEFIELD: BAD COMPANY 2 360 ELECTRONIC ARTS Mar-10 825.5K
POKEMON HEARTGOLD VERSION NDS NINTENDO OF AMERICA Mar-10 761.2K
FINAL FANTASY XIII 360 SQUARE ENIX Mar-10 493.9K
NEW SUPER MARIO BROS. WII WII NINTENDO OF AMERICA Nov-09 457.4K
BATTLEFIELD: BAD COMPANY 2 PS3 ELECTRONIC ARTS Mar-10 451.2K
WII FIT PLUS W/ BALANCE BOARD* WII NINTENDO OF AMERICA Oct-09 429.6K
MLB 10: THE SHOW PS3 SONY Mar-10 349.2K

(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)


---------------------


Analysis from NPD's Anita Frazier:

Anita Frazier said:
OVERALL:

Excluding Sept '09, which was up close to 1 percent, March 2010 represents the first overall revenue increase for the industry outside of the holiday timeframe since Feb 2009. Drilling into the data, we see prices were down 16 percent for console hardware; flat for console software; and up for all other categories. Lower prices exacerbates decline in dollar sales for console hardware, so while unit sales down only 5 percent, dollar sales were down 12 percent due to declining average retail prices (ARP).

In terms of total revenue, March 2010 is the third best non-holiday month on record behind March 2008 and June 2008.


HARDWARE:

Wii experienced its best non-holiday sales month (hardware) since March 2009. Compared to February 2010, on an average sales/week basis, Wii is the only hardware platform to increase sales velocity over February.



Looking at Nintendo DS sales, March 2010 marks the first non-holiday month the platform has broken the 700K mark since June of '09, and was the top selling platform across consoles and portables for the month.

Sony's PS3 hardware posted its eighth consecutive month of year-over-year increases. For the first time since its launch in the U.S., the PS3 has four titles in the Top 10, and was also the leader in console software sales.



SOFTWARE:

God of War III (GOW3) bested the introduction of God of War II (GOW2 - 3/07 PS2 launch) by 32 percent.

Thanks in large part to its multi-platform launch on Xbox 360 and PS3, Final Fantasy 13 is the best launch for any item in the franchise. The next closest was Final Fantasy XII, a PS2 exclusive, which launched and sold 896K units in Nov '06. FFXIII sales in its introduction month were 48 percent greater than that of FFXII .

In its first month of sales in the U.S., Battlefield: Bad Company 2 bested the launch of Battlefield: Bad Company by +170 percent. Even considering that the first was launched later in its introduction month while BC2 enjoyed nearly a full month of sales, the increase is impressive.

Call of Duty: Modern Warfare 2 is now the second-best-selling game of all time, after Wii Play.
 

DrForester

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Jun 7, 2004
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wizword

Banned
Oct 1, 2009
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I can't believe ps3 has top 2 games in a month and still gets outsold by both competitors :lol :lol
 

Pooya

Member
Aug 12, 2009
19,861
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970
God of War!!!! well deserved!
1.3 million for FF13! can't say the same for this!
 

Baki

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Jan 5, 2008
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wizword said:
I can't believe ps3 has top 2 games in a month and still gets outsold by both competitors :lol :lol

Shortages dude.

EDIT: I got screwed on HW. Overshot everything except Wii + DS.

BTW, wasn't Wii supposed to be supply constrained as well? Or was that last month only?
 

legend166

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Jan 31, 2007
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Can someone do a comparison to last week for the HW sales? 5 weeks VS 4 weeks. I think the Wii is the only one to rise.
 

Lagspike_exe

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The difference between FF on PS3 and 360 is almost exaclty like the difference between BC2 on PS3 and 360, just vice-versa.

Great sales for God of War 3. Really happy about that one, although I still haven't bought it.

Kaz must be happy. His $44 million are going to get returned easily with a nice profit. :p