Btw, CoffeeGames, I do agree about NoA having issues. However, I think you don't happen to realize that there is a significant technical portion of NoA that does work. At the minimum, there is the Treehouse translation teams, and I've heard of non-game related software projects that folks at NoA were doing, like working on the 3DS SDK years back. Also there's a really good gamasutra article about Nintendo attempting to market the GameCube and how stupid they honestly seemed at the time. They didn't even think of advertising Resident Evil 4 along with their system b/c it was a third party game, even though it was probably one of the best non-Nintendo exclusives for the GameCube. Instead they did weird things like taking the GameCube to clubs.... Reggie was the VP of marketing at the time, thus I bring it up =).
I do realzie that NoA does technical work, but if with the Wii U NoA's crowning jewel they will point to is Nintendo TVii, they have serious issues. I own a Wii U, my neighbors do...friends do. I don't know any of them that use Nintendo TVii. None. Zero.
What was the point of wasting nearly 1/3rd of the U.S. Wii U price/launch date reveal, talking about that, when it isn't even that functional? Especially at launch, since Netflix wasn't even included in it?
I read that interview about Mr. Fils-Aime thinking advertising/bundling Resident Evil 4 was crazy (a look of surprise, was it, at the idea?). The problem I have seen from Mr. Fils-Aime throughout the entire last year+, is that he is completely still clueless in his own region. When he went on a late night talk show (Jimmy Fallon maybe?) earlier this year, what games did he try to pitch? ONLY Nintendo games? Game & Wario I think...? Couldn't mention Off-TV Play with a third party game?
When there are third party games that make better use of the Wii U's GamePad features than Nintendo published titles, Nintendo should be actively trying to use those games to sell the Wii U. Whether with online trailers they create themselves, or TV ads they pay for.
I actually pitched the idea earlier last year that NOA should have paid for all Black Ops II DLC to be free on the Wii U, then advertise that in February/March before it released. Black Ops II makes great use of the GamePad in online multiplayer, and even uses the Wii Remote/Nunchuk that Nintendo seems to like including in ads they do...
They could have used an existing third party game that was extremely popular, paid a few million (IF THAT) to get the DLC on the Wii U (for all owners for free), and used that to try and help sell more consoles. Instead, they released the ZombiU bundle and did ABSOLUTELY NOTHING with it. Why not advertise both? They didn't even do one...
I have repeatedly linked (on another site) to how Microsoft and Sony use third party games to help sell their own systems, and I have not seen that out of NoA with the Wii U. Instead of advertising all year, they wait until the most expensive season to start advertising it?
Does that make any sense? Neglect an entire year when it is cheaper to run ads in the "off season", only to wait until the holiday season...
When it is more expensive to run ads AND you are competing against every single new toy/electronics device under the sun?