FWIW they were on the right track getting fur banned. Vegans can go fuck themselves, we eat meat to survive (and I am in favour of ensuring that it's done as humanely as possible) and because it's bloody delicious, and in general animal cruelty can fuck right off (eg fox-hunting, etc). Like many campaign groups, they won, then didn't quite know what to do next so they're making up some new issues for people to get angry about.
PETA are the original SJWs and the main reason why I always knew the left wing had it's lunatics even when I was a diehard liberal myself, pretty sad how the nuts are increasingly running the nuthouse when it comes to the left wing these days though.
I remember Penn and Teller Bullshit's takedown of PETA was awesome.
I think we as a socciety should thrive to abolish the suffering of other species for our enjoyment or vanity, making sure we respect the culture and beliefs of others who might not see it the same way we do. But this is just laughable.
I'll also fight to the death anyone who stands between me and a raw steak...