I think he needs to realise that the more he does interviews, the less 'special' it becomes when he does interviews. I want to think "Ooh an interview with the Head of Xbox!" and not "Oh FFS another interview with the Head of Xbox"
Yeah he's big on the hyperbole, and he's always talking in the media. But inevitable it dilutes his message because there's always something else that's amazing for a 'first'. Too much full-on messaging imo, gamers will form their own opinions.