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Opinion Business Analysis PlayStation brand ‘is in decisive decline in Japan’, research firm claims

Bernd Lauert

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Apr 15, 2018
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Men_in_Boxes

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May 31, 2020
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I say this before and I say now:
Jim Ryan is the new Don Matrick.

Jim Ryan is shifting resources away from unproductive parts of the company, towards more productive parts of the company.

You can like quirky Japanese games all you want, but they're not needle movers.

We need to learn to separate what we personally like, and what's good for a global business.
 

MagnesG

Member
Apr 20, 2019
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That's the reality of the situation. For Sony, Fate/Grand Order is more popular than anything Playstation or Nintendo has. Demon Slayer is insanely popular over there and the new mobile game should do very well, which is published by Sony.
Sony should've ban pedo bait Fate/Grand Order following their internal censorship board in California.
 

captainraincoat

Gold Member
Nov 15, 2010
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I always see that Japan is only really pulled out it console war arguments......the reality is its still a very small market with some very small niches that western devs dont cater for
with sonys gaming arm becoming more western and woke its inevitable that there would be a decline and switch will continue to decimate the sales charts

Mobile and cloud gaming is where things are going
 

Stooky

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Oct 18, 2017
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Sony just shot themselves in the foot.

I don't know how much the rest of you know about Japanese culture (I'm an expert), but honor and shame are huge parts of it. It's not like it is in America where you can become successful by being an asshole. If you screw someone over in Japan, you bring shame to yourself, and the only way to get rid of that shame is repentance.

What this means is the japanese public, after hearing about this, is not going to want to purchase a PS5, nor will they purchase any of Sony's games. This is HUGE. You can laugh all you want, but Sony has alienated an entire market with this move.

Sony, publicly apologize and make Circle the confirmation button on the PS5 in Japan or you can kiss your business goodbye.
Just remember Sony is a 74 year old Japanese company. You're making all these assumptions over a 2 month pandemic time span......carry on
 
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RebellYell

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Dec 28, 2020
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Japanese people in general have far better tastes than people in the West so it's no surprise they have ditched Sony in favour of the superior brand Nintendo.

It's a world Nintendomination at this point.
 
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Zefah

Gold Member
Jan 7, 2007
43,968
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It's not a Japanese game company anymore. Hasn't been for a good while, to be honest.

Even the PS5 Japanese interface and store and shit feels like it's been translated and features more western content front and center since that's where the big titles come from.
 
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Sub_Level

wants to fuck an Asian grill.
Apr 9, 2009
31,409
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Japan is what, like 10% of the gaming market now? If that much lol. As long as that country keeps making great playstation games, who cares what the actual population buys.
 
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VN1X

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Apr 21, 2016
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Just remember Sony is a 74 year old Japanese company. You're making all these assumptions over a 2 month pandemic time span......carry on
I see you're new here. :lollipop_tears_of_joy:

(it's a copypasta)
 

noshten

Member
Oct 20, 2014
4,031
316
505
Sofia
All Software PS3 2006 Q4:
  1. Ridge Racer 7(Bandai Namco) - 98.616
  2. Mobile Suit Gundam: Crossfire(Bandai Namco) - 96.714
  3. Resistance: Fall of Man(Sony) - 72.694
  4. Armored Core 4(From Software) - 48.521
  5. Genji: Days of the Blade(Sony) - 36.534
  6. MotorStorm(Sony) - 25.857
  7. Need for Speed: Carbon(Electronic Arts) - 18.994
PS3 SOFTWARE TOTAL: 397.930
PS3 HARDWARE TOTAL: 466.716


All Software PS3 2007 Q1:
  1. Dynasty Warriors: Gundam(Bandai Namco) - 248.761
  2. Virtua Fighter 5(Sega) - 65.835
  3. Pro Baseball Spirit(Konami) - 18.584
  4. Enchanted Arms(From Software) - 14.417
  5. Virtua Tennis(Sega) - 11.503
PS3 SOFTWARE TOTAL: 359.100
PS3 HARDWARE TOTAL: 362.647

All Software PS3 2007 Q2:
  1. Ninja Gaiden(Tecmo) - 53.150
  2. Folklore(SCE) - 16.629
  3. Call of Duty 3(Spike) - 14.117
  4. Rainbow 6: Vegas(Ubisoft) - 10.225
PS3 SOFTWARE TOTAL: 94.121
PS3 HARDWARE TOTAL: 166.986

All Software PS3 2007 Q3:
  1. Hot Shots Golf(SCE) - 322.140
  2. Bladestorm: The Hungered Years War(Koei) - 103.731
  3. Boku no Natsuyasumi 3(SCE) - 36.775
  4. Elders Scrolls IV(Spike) - 22.988
  5. Wangan Midnight(Genki) - 17.995
  6. Record of Agarest War(Compile Heart) - 9.024
PS3 SOFTWARE TOTAL: 512.653
PS3 HARDWARE TOTAL: 233.292

All Software PS3 2007 Q4:
  1. Dynasty Warriors 6(Koei) - 332.168
  2. Winning Eleven 2008(Konami) - 239.347
  3. Gran Turismo 5: Prologue(SCE) - 158.376
  4. Lair(SCE) - 51.792
  5. Ratchet & Clank Future(SCE) - 39.806
  6. Imabikisou(Sega) - 39.299
  7. Uncharted: Drake's Fortune(SCE) - 38.242
  8. Heavenly Sword(SCE) - 37.236
  9. Ghost Recon: Advanced Warfighter 2(Ubisoft) - 22.771
  10. Call of Duty 4: Modern Warfare(Activision) - 20.692
  11. Eye of Judgement(SCE) - 7.531
PS3 SOFTWARE TOTAL: 987.260
PS3 HARDWARE TOTAL: 443.422


TOP 10 2007

  1. Hot Shots Golf(SCE) - 372.895
  2. Dynasty Warriors 6(Koei) - 332.168
  3. Dynasty Warriors: Gundam(Bandai Namco) - 306.114
  4. Winning Eleven 2008(Konami) - 239.347
  5. Gran Turismo 5: Prologue(SCE) - 158.376
  6. Bladestorm: The Hungered Years War(Koei) - 118.079
  7. Virtua Fighter 5(Sega) - 97.321
  8. Boku no Natsuyasumi 3(SCE) - 76.869
  9. Ninja Gaiden(Tecmo) - 76.095
  10. Pro Baseball Spirits 4(Konami) - 68.831
PS3 TOP 10 SOFTWARE TOTAL: 1.846.095
PS3 2007 HARDWARE TOTAL: 1.206.347

Best case scenario next year for PS5,
- FFXVI >400K
- GTA V, Resident Evil: Village, Gran Turismo >200K
- Ghostwire: Tokyo, Yakuza 7: Like a Dragon >100K
  • I don't believe PS5 will be able to surpass 750K sales for 2021 with the current price and line-up
  • FFXVI will have a huge decline if it's PS5 exclusive and launches in 2021
  • Honestly for GTA V, RE: Village and Gran Turismo those are optimistic prediction considering my opinion on 2021 hardware sales
 

Black_Stride

do not tempt fate do not contrain Wonder Woman's thighs do not do not
Mar 31, 2011
5,344
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Do you enjoy any Japanese games? Because you should be bothered if you do and prefer to play on PlayStation. Sony dropping Japan will mean less Japanese developers outside of like Square developing games for the system.

Those Japanese games you speak of sell better in "Not Japan".
So Square and every other major Japanese dev will still be making them because they still make money.
Will more smaller devs focus on the Switch and Super Switch.....most likely, but bigger studios who understand business will still be making games for Playstation and getting them localized ASAP because they know the rest of the world will eat them up.

If Sony was to say careless about Japan simply because it isnt as big a market for them anymore, that doesnt mean the products from there would cease to exist.
Its the marketing push and number of units shipped to Japan that would be reduced.....which as the poster you quoted pointed out....is actually fine.
If your product sells better in region X has a much higher attach rate in region X, and is loved to death in region X; focus on region X......if region Y is on a decline even after you released an absolutely stellar product and tried your damndest with the PS4....fuck it.


P.S I seriously cant believe the PS3 outsold the PS4 in Japan.
 
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noshten

Member
Oct 20, 2014
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Sofia
All Software PS3 2006 Q4:
  1. Ridge Racer 7(Bandai Namco) - 98.616
  2. Mobile Suit Gundam: Crossfire(Bandai Namco) - 96.714
  3. Resistance: Fall of Man(Sony) - 72.694
  4. Armored Core 4(From Software) - 48.521
  5. Genji: Days of the Blade(Sony) - 36.534
  6. MotorStorm(Sony) - 25.857
  7. Need for Speed: Carbon(Electronic Arts) - 18.994
PS3 SOFTWARE TOTAL: 397.930
PS3 HARDWARE TOTAL: 466.716


All Software PS5 2020 Q4:
  1. Marvel's Spider-Man: Miles Morales(Sony) - 21.833
  2. Demon's Souls(Sony) - 21.489
  3. Call of Duty: Black Ops - Cold War(Sony) - 6.045
  4. Godfall(Playism) - 5.342
  5. Assassin's Creed: Valhalla(Ubisoft) - 4.227
PS5 SOFTWARE TOTAL: 58.936
PS5 HARDWARE TOTAL: 255.000

Overall PS3 had issues out of the gate but nothing as bad as the PS5,
PS5 is Sony's lowest launch both in terms of hardware and software sales by a pretty huge margin.
 
Oct 2, 2019
1,837
3,948
545
All Software PS3 2006 Q4:
  1. Ridge Racer 7(Bandai Namco) - 98.616
  2. Mobile Suit Gundam: Crossfire(Bandai Namco) - 96.714
  3. Resistance: Fall of Man(Sony) - 72.694
  4. Armored Core 4(From Software) - 48.521
  5. Genji: Days of the Blade(Sony) - 36.534
  6. MotorStorm(Sony) - 25.857
  7. Need for Speed: Carbon(Electronic Arts) - 18.994
PS3 SOFTWARE TOTAL: 397.930
PS3 HARDWARE TOTAL: 466.716


All Software PS5 2020 Q4:
  1. Marvel's Spider-Man: Miles Morales(Sony) - 21.833
  2. Demon's Souls(Sony) - 21.489
  3. Call of Duty: Black Ops - Cold War(Sony) - 6.045
  4. Godfall(Playism) - 5.342
  5. Assassin's Creed: Valhalla(Ubisoft) - 4.227
PS5 SOFTWARE TOTAL: 58.936
PS5 HARDWARE TOTAL: 255.000

Overall PS3 had issues out of the gate but nothing as bad as the PS5,
PS5 is Sony's lowest launch both in terms of hardware and software sales by a pretty huge margin.
Yes charts that factor nothing of the circumstances that lead to this decline like Japan's declining interest in home consoles and preferance for mobile and handheld platforms, and of course the big obvious one COVID-19.
 
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PuppetMaster

Member
Jun 12, 2007
6,258
1,108
1,370
All Software PS3 2006 Q4:
  1. Ridge Racer 7(Bandai Namco) - 98.616
  2. Mobile Suit Gundam: Crossfire(Bandai Namco) - 96.714
  3. Resistance: Fall of Man(Sony) - 72.694
  4. Armored Core 4(From Software) - 48.521
  5. Genji: Days of the Blade(Sony) - 36.534
  6. MotorStorm(Sony) - 25.857
  7. Need for Speed: Carbon(Electronic Arts) - 18.994
PS3 SOFTWARE TOTAL: 397.930
PS3 HARDWARE TOTAL: 466.716


All Software PS5 2020 Q4:
  1. Marvel's Spider-Man: Miles Morales(Sony) - 21.833
  2. Demon's Souls(Sony) - 21.489
  3. Call of Duty: Black Ops - Cold War(Sony) - 6.045
  4. Godfall(Playism) - 5.342
  5. Assassin's Creed: Valhalla(Ubisoft) - 4.227
PS5 SOFTWARE TOTAL: 58.936
PS5 HARDWARE TOTAL: 255.000

Overall PS3 had issues out of the gate but nothing as bad as the PS5,
PS5 is Sony's lowest launch both in terms of hardware and software sales by a pretty huge margin.

They are tracking physical retail only. Not digital. Which is like PS5 SW attach rate looks low compared to PS3.
 

GeorgPrime

Bonus Member
Jan 9, 2020
2,436
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The PlayStation brand has been called “in decisive decline” in Japan, as PS5 reportedly recorded “by far the lowest” launch sales of any Sony home console in the region.

Citing Famitsu sales data in an article published on GamesIndustry.biz Japan, Ace Economic Research Institute analyst Hideki Yasuda said PS5 sold some 240,000 units in Japan in its first six weeks of availability – less than every other PlayStation console during the same timeframe, barring PSP.

Yasuda claimed that the figures showed that “Sony is not taking Japan seriously” and that the PlayStation brand “is in decisive decline” in the company’s home country.

“Total sales of 240,000 are by far the lowest in the history of PlayStation home consoles,” the analyst wrote. “If this were to continue, lifetime sales of PS5 would perhaps end up at less than half of PS4.”

He added: “Based on this graph, can one really sense that Sony (SIE) has plans for success in the Japanese market? ACE Economic Research Institute cannot see it.”

PS4 has sold fewer than 10 million units in Japan, according to Famitsu.


Its just too big for japanese tastes. They like their consoles like their....


...noses. Small!
*lol*
 
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noshten

Member
Oct 20, 2014
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They are tracking physical retail only. Not digital. Which is like PS5 SW attach rate looks low compared to PS3.

Digital is not a big factor in Japan since it actually costs more than buying the game physically in many cases - especially at launch when retailers provide discounts for Software.
Software sales are absolutely dire compared to the PS3 even if PS5 had 50% digital which it doesn't
 

sunnysideup

Member
Nov 11, 2018
615
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400
Japanese have less children than before and japanese stop playing real vidya games when they enter adult life.

So games are either aimed at kids(nintendo crap) or time wasters(mobile crap) and the odd retard otaku(reset era games).

What sony should do is try to normalize gaming for ordinary adults.
 

Woman7

Banned
Dec 17, 2020
183
385
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Japanese have less children than before and japanese stop playing real vidya games when they enter adult life.

So games are either aimed at kids(nintendo crap) or time wasters(mobile crap) and the odd retard otaku(reset era games).

What sony should do is try to normalize gaming for ordinary adults.

Is your real name Michael Pachter?

video games lol GIF
 

carlosrox

Member
May 19, 2020
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Japanese have less children than before and japanese stop playing real vidya games when they enter adult life.

So games are either aimed at kids(nintendo crap) or time wasters(mobile crap) and the odd retard otaku(reset era games).

What sony should do is try to normalize gaming for ordinary adults.

Love watching Sony fanboys squirm.
 

Vier

Gold Member
Jun 7, 2019
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Did anyone ever explain why there are two threads titled :

PlayStation brand ‘is in decisive decline in Japan, research firm claims​

 

Radical_3d

Member
Apr 6, 2020
1,048
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You can see how the PS4 sold worse than the PS3 even being the former way more successful than the later. Is not hard to assume that trend will continue as Japan Studio is slowly dismantled for dismay of Japanese style games lovers.
 

HF2014

Member
May 19, 2014
2,559
331
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Well, there is COVID, so no virus mean more production, and more people having money to buy them because of financial situation, worries, and add to that the big launch title is a remaster game and not something new , its the perfect mix for not having a stellar launch.
 

Senhua

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Oct 14, 2015
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SIE (California) only care about us for our big AAA / AA output to be moneyhatted with in order to differentiate from XBOX and PC output outside Japan.
🖕 SIE
 

InDaGulag

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Oct 9, 2020
331
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Even Japanese gamers aren't interested in that weeb shit. Best-selling games are for the most part the same usual stuff that does numbers in the west. Can't find 2020 numbers but the best selling games in 2019:

  1. Pokemon Sword & Shield – Switch – 2,988,134
  2. Super Smash Bros. Ultimate – Switch – 1,092,397 [3,453,052]
  3. Super Mario Maker 2 – Switch – 800,504
  4. Kingdom Hearts 3 – PS4 – 861,226
  5. New Super Mario Bros. U Deluxe – Switch – 747,589
  6. Mario Kart 8 Deluxe – Switch – 628,712 [2,659,009]
  7. Minecraft – Switch – 620,894 – [1,145,939]
  8. Luigi’s Mansion 3 – Switch – 505,998
  9. Super Mario Party – Switch – 498,857
  10. Ring Fit Adventure – Switch – 495,63
Same old same old.
Yeah. Lolis and waifus are not mainstream in Japan. Otakus are viewed as weirdos. Just like hardcore nerds here.

Anyone who claims the decline of PlayStation is because of a lack of or censorship of sexualized anime schoolgirls is showing themselves to be out of touch.
 
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carlosrox

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Marcus Aurelius Marcus Aurelius


Yes Sony is definitely the king 🤣 Maybe if you move the goalposts a certain way!



No mention of software sales, critical acclaim, and general influence over the gaming industry as a whole eh?

Your precious PS2 beat the DS by like 5 million sales, and it only needed a hot new DVD player to do so. Maybe if the DS had a DVD player included it could have sold that extra few million 🤣 Or all the shitty sports games that so many casuals buy Sony consoles for.

There's no world where Nintendo isn't the king of gaming at the end of the day, and we all know it.

I acknowledged the bullshit image that Sony projects and the morons who buy into it, nothing more.

Ps. Did you have fun with the Move? Or do you only buy FIFA and MLB shit 🤣 ?
 
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cormack12

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Mar 21, 2013
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Do they have the amount sold relative to amount shipped? I thought they acknowledged they had not supplied Japan with a lot of units and were shipping more in the new year?


While shipment priority was given to North American and European markets in November and December, Sony Interactive Entertainment is expected to allocate more PlayStation 5 units to Asian markets after January 2021, Digitimes sources said.
 
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Nov 17, 2020
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Marcus Aurelius Marcus Aurelius


Yes Sony is definitely the king 🤣 Maybe if you move the goalposts a certain way!



No mention of software sales, critical acclaim, and general influence over the gaming industry as a whole eh?

Your precious PS2 beat the DS by like 5 million sales, and it only needed a hot new DVD player to do so. Maybe if the DS had a DVD player included it could have sold that extra few million 🤣 Or all the shitty sports games that so many casuals buy Sony consoles for.

There's no world where Nintendo isn't the king of gaming at the end of the day, and we all know it.

I acknowledged the bullshit image that Sony projects and the morons who buy into it, nothing more.

Ps. Did you have fun with the Move? Or do you only buy FIFA and MLB shit 🤣 ?
Who would think a company that has always launched a handheld and home console and is 10 years longer in the gaming market would have more life time total sales. Wow such a surprise, doesn't change the fact Playstation is and has been king since they entered the market. Now nintendo is even losing the handheld crown to smartphones, really sad.

But a mod closed the other thread so time to acknowledge your defeat, the facts won't change friend. Now go have fun with your bing bing wahoo games made for kids

 
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Jan 16, 2020
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Marcus Aurelius Marcus Aurelius


Yes Sony is definitely the king 🤣 Maybe if you move the goalposts a certain way!



No mention of software sales, critical acclaim, and general influence over the gaming industry as a whole eh?

Your precious PS2 beat the DS by like 5 million sales, and it only needed a hot new DVD player to do so. Maybe if the DS had a DVD player included it could have sold that extra few million 🤣 Or all the shitty sports games that so many casuals buy Sony consoles for.

There's no world where Nintendo isn't the king of gaming at the end of the day, and we all know it.

I acknowledged the bullshit image that Sony projects and the morons who buy into it, nothing more.

Ps. Did you have fun with the Move? Or do you only buy FIFA and MLB shit 🤣 ?

8 home consoles and only 317 million sales?

Frustrated World Cup GIF
 
Jan 29, 2019
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This is the same analyst that predicted the Wii U would be incredibly successful. 😂

Also, he predicted doom for the PS5 in Japan in his analysis documents for multiple quarters because... it's white. You can't make that up. 😂
Well, I would not bet the PS brand is in good shape over there, very few people buy Sony's consoles on Japan, this has been true since the PS3 days and Sony obviously knows it since they even released the PS4 later in Japan than in the US and other major gaming markets.

He just made his observations 15 years too late for them to be considered insightful.
 
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carlosrox

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Who would think a company that has always launched a handheld and home console and is 10 years long in the gaming market would have more life time total sales. Wow such a surprise, doesn't change the fact Playstation is and has been king since they entered the market. Now nintendo is even losing the handheld crown to smartphones, really sad.

But a mod closed the other thread so time to acknowledge your defeat, the facts won't change friend. Now go have fun with your bing bing wahoo games made for kids


Didn't know you could be the king with 200 million less system sales, not even a fraction of the software sales, or the same universe of critical acclaim and influence, being an almost non-factor in your hometown, and having other companies do all the heavy lifting for you on your own systems!

But you really showed me!

Oh I'll definitely have fun with a company that has a 35+ year legacy of making the greatest and best selling games of all time!

Have fun with Madden 🤣

And them's the facts!

Ps. 2 Portable Systems and only 90 Million Sold? 🤣
 
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Nov 17, 2020
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Didn't know you could be the king with 200 million less system sales, not even a fraction of the software sales, not even the same universe of critical acclaim or influence, being an almost non-factor in your hometown,
and having other companies do all the heavy lifting for you on your own systems!

But you really showed me!

Oh I'll definitely have fun with a company that has a 35+ year legacy of making the greatest and best selling games of all time!

Have fun with Madden 🤣

And them's the facts!
Lol okay friend enjoy whatever you like.
 

Woo-Fu

incest on the subway
Jan 2, 2007
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That original chart leads me to believe that it isn't the Sony brand but consoles in general that are slowly but surely being replaced by other forms of entertainment with the Japanese. I bet you can find a related chart that shows mobile gaming skyrocketing.

The dream of living room consumer electronics convergence died with the living room itself, folks.
 
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