NBA 2k titles hold their prices well, at least relative to other sports titles. PS4 version still sells for $60 digitally in most places too. If people are looking for retail value in their PS Plus subs then this should make them pretty happy.
Not a huge fan of the PS4 games, feel like the 2k series has some major flaws not being fixed year after year. Still the best basketball game on the planet though and the funniest story in a videogame since Heavy Rain.