I saw this the other day in-store - it's a mini football to boot...and foam. So it really is useless. I couldn't even see myself wanting to play catch with it. So then you go to: is it a display item? Like, it looks good on a shelf? Nope. Just black with a logo on it. It's cheap.
Completely boggles the mind. It makes zero sense. They should have given out an Ezio Hot Wheels car or something, instead. At least it has desk potential.